Regional Marketing Director

Regional Marketing Director Opportunity -

This position will support five (5) UHS behavioral health facilities in the Massachusetts market. This is a fully remote position and requires 50%-75% travel. Residence in the greater Boston area and knowledge of the New England Behavioral Health market is required.

About Universal Health Services

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. During the year, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; and listed in Forbes ranking of America’s Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. states, Washington, D.C., Puerto Rico and the United Kingdom.

The Regional Marketing Director drives the planning and implementation of marketing programs that support the expansion and growth of facility/regional network entities, services, products and brand. The individual in this role will partner with facility CEOs and other facility leadership on strategies with the goals and objectives of each facility and identifies marketing mix based upon the overall marketing budget. This position serves as point-person for a specific set of facilities; is responsible for orchestrating, overseeing and liaising on all marketing and PR activities within the regional/local market, working in close collaboration with the internal Agency at UHS.

Responsibilities:

• Creates the marketing plan including digital media and paid media campaign concepts for assigned facilities in consultation with facility operations, team members, business development, and the agency.

• Creates eNewsletter content. Maintains distribution lists for email marketing, ensuring that audiences grow. Administers facility’s email marketing outreach via Constant Contact.

• Executes and monitors the plan for results including monthly reporting to leadership on results and actions taken to remediate when not at target. Monitors trending metrics including missed-call reporting on Analytics Dashboard, escalating where needed

• Administers facility social media visibility by identifying and soliciting interesting content that brings facility culture to life. Captures, captions, posts and monitors. Engages Agency team for creative asset creation, as needed.

• Regularly audits all digital footprints (ex: facility websites, Google My Business, social media accounts) at a minimum, weekly, to ensure accuracy and immediately resolve issues found during audits. Provide weekly report to leadership on what was audited, findings and actions taken. This would also include the websites and ensure all links and action buttons are working properly.

• Ensures current and relevant content is developed and ready to deploy including facility-based content created by facility staff is accurate and fresh.

• Collaborates with complementary Marketing functions to ensure alignment and integration.

• Champions facility positive PR. Builds relationships and maintains local media list, pitches positive stories (aligning with Corp PR), orchestrates local events, promotes community engagement.

• Ensures facility/network is leveraging all available channels, resources, vendor platforms, as relevant to operations and service lines. Spearheads consideration of new functionalities, as needed, to support evolving business demands.

• Researches and stays attuned to what competitors are doing digitally to reach patients so facilities/network can stay relevant. Research innovates trends both locally and nationally so facilities/network can get ahead.

• Performs other duties as assigned/required by this position.

Benefit Highlights

• Student Loan Repayment - $200 per month
• Tuition Reimbursement - $5,000 per year
• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off (26 days per year + roll over)
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!
• More information is available on our Benefits Guest Website: benefits.uhsguest.com

Requirements

• Education: Bachelor's Degree in marketing or related field required
• Experience: 5 years of healthcare marketing manager experience required; knowledge of the New England Behavioral Health market is required; behavioral healthcare marketing experience preferred
• Skills:

  • Proficient knowledge of marketing metrics and Digital Analytics platforms

  • Strong proficiency in conducting research via the Internet

  • Understanding of client-facing interaction; works well with multiple stakeholders across national location

  • Proficient in Microsoft Office Suite

  • Strong sense of urgency and problem-solving skills

  • Ability to analyze and assess new developments in the industry

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

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At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information (e.g., Social Security Number, credit card or bank information, etc.) from you via email. Our recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc.

If you suspect a fraudulent job posting or job-related email mentioning UHS or its subsidiaries, we encourage you to report such concerns to appropriate law enforcement. We encourage you to refer to legitimate UHS and UHS subsidiary career websites to verify job opportunities and not rely on unsolicited calls from recruiters.