Associate Brand Manager

Job Description

Job Description

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We're looking for an Associate Brand Manager to join the Welch's team supporting Jelly, Jams and Spreads portfolio , one of our critical growth platforms! Reporting to the Brand Manager of Jelly, Jams and Spreads, this role will support the development and execution of annual business plans and play a critical part in supporting strategic plans and leading executional initiatives required to deliver our growth objectives.

Where You'll Work

This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives, and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

• Collaborate with your Brand team supporting the development and leading the execution strategic growth plans and annual brand plans, including supporting ongoing management / evolution of the plan.
• Leverage data and consumer insights to become an expert on your consumer, category and customers; subsequently translate that understanding to insights and action.
• Analyze the category, competition, and Welch's business results, with a focus on diagnosing performance, identifying implications, and recommending actions to capture opportunity or mitigate risk.
• Lead the cross-functional team to develop and implement product line extensions and renovations.
• Collaborate with Sales to develop sales materials / consumer promotions, plan initiatives, and support new product sell-in; attend Customer sales calls when needed.
• Support agency briefing process across all creative, packaging, and campaign needs.
• Establish and foster productive working relationships with agency partners, brand counterparts and cross-functional partners to execute winning marketing plans and creative executions.
• Help build a best-in-class marketing culture!

Who You Are:

• A consumer-centric leader with a strong drive, passion, and self-motivation with a desire to win
• A strong leader who is goal-oriented, energized by driving results, and demonstrates a bias for action and moving with speed when required
• An analytical thinker adept at managing and interpreting data and forecasts to identify implications and actions for the business
• A collaborator with strong interpersonal skills and the ability to communicate and influence effectively
• A business owner with a general manager mindset who is capable of leading / managing cross-functional marketing projects, understands the P&L implications of this work, and is willing to have accountability for results

What You'll Need:

• BA/BS required, MBA is preferred.
• Minimum 2 years of relevant experience required. CPG industry experience preferred.

What You'll Enjoy:

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model : Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off : 40 hours of paid volunteer time for all non-union employees
• Development & Advancement : Formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
• Health, Dental & Vision Insurance
• Health Savings Accounts
• Life and accident insurance
• Employee Assistance Programs
• Tuition reimbursement program
• Additional benefits available through Perks at Work
• Paid parental (and adoption) leave – Available after 12 months of employment

The anticipated hiring base salary range for this position is $110,000 - $120,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full-time work schedule, and is Welch's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.

#LI-Hybrid

Welch's is an Equal Employment Opportunity Employer. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.