Brand Manager

Phoenix3 Collective is seeking a dynamic Retail Concepts Brand Manager to help shape the future of culinary-driven retail experiences. Sitting at the intersection of brand strategy, program innovation, and hospitality excellence, this role leads the development of compelling retail concepts that inspire guests, elevate brand equity, and fuel long-term growth. You will champion consumer-centric, differentiated dining solutions across a portfolio of boutique hospitality brands. Reporting to the VP of Brand Strategy , you will influence how our brands show up in the marketplace and ensure the delivery of experiences that excite, delight, and drive measurable results. This is a highly collaborative, cross-functional, and creative role that blends strategic thinking with hands-on execution. This position is primarily in-office and based in Waltham, MA .

Key Responsibilities

1. Develop and implement comprehensive brand concept strategies and marketing plans tailored to the retail landscape, including brand positioning, mission, and value propositions.
2. Analyze consumer insights, market performance, and competitive dynamics to guide strategic decision-making.
3. Lead commercialization and branding efforts for new retail and branded concept launches, ensuring alignment with brand identity and market needs.
4. Drive the commercialization of new programs by ensuring concept relevance, operational feasibility, and guest appeal.
5. Serve as a brand liaison across internal teams—sales, operations, marketing, and technology—and with external partners, agencies, and clients to ensure consistent messaging and on-time execution of initiatives.

Job Requirements

1. 5–7+ years of experience in retail, brand management, hospitality, foodservice, or dining environments strongly preferred.
2. Bachelor’s degree in marketing, retail management, or a related field preferred; MBA is a plus .
3. Proven ability to translate insights into actionable brand concept growth strategies.
4. Strong concept development, storytelling, and creative ideation capabilities.
5. Exceptional organizational, prioritization, and project management skills, with an ability to manage multiple initiatives in a fast-paced environment.
6. Strong verbal, written, and presentation skills.
7. Foundational knowledge of design tools (InDesign, Photoshop) for light design work is a plus.
8. Portfolio of brand/retail concept work encouraged.
9. Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and AI tools preferred.
10. Self-starter with a collaborative spirit; comfortable operating in an entrepreneurial, highly cross-functional environment.
11. Excellent interpersonal skills and a strong collaborative mindset.

Phoenix3 is a collection of boutique culinary and hospitality companies that leverage expertise, innovation, and an unwavering commitment to excellence to deliver consistent, brand-driven dining experiences in the sectors we serve. More information about Phoenix3 can be found at

Don’t meet ALL the requirements but think you have the ability and determination to have an impact in this role? Let us know! Data shows that diverse candidates may be less likely to apply when they do not think they meet all the job requirements, but very few successful candidates possess all the requested skills and experiences. We are a culture of learners, and we want culture accelerators who are willing to learn and grow. If you think that is you and this role fits with your career aspirations, give it a shot!