Director, CRM Strategy and Operations

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Director of Global CRM Strategy + Operations (L28)

At eBay, we’re more than a global ecommerce leader - we’re redefining how the world shops and sells. Our marketplace connects millions of buyers and sellers across 190+ markets, creating opportunity, sustainability, and meaningful human connection through commerce.

We put our customers first, champion authenticity, and welcome bold ideas. Every eBayer brings their unique self to work, helping us build a more inclusive and innovative future for global ecommerce.

About the Team

The Global CRM organization drives personalized, data-driven engagement with millions of users worldwide through email, push notifications, in-product messaging, and more. As Director of Global CRM Strategy + Operations, you’ll report to the Global Head of CRM and join a team of passionate, world-class marketers who are redefining what customer relationship management means at global scale.

About the Opportunity

We’re seeking a visionary, highly strategic marketing leader to shape the future of CRM at eBay. In this highly visible, transformational role, In this role, you will help shape and lead initiatives and operations that are central to our success. You will take ownership of high-priority projects and ensure the team delivers tangible business impact, combining strategic problem solving and hands on leadership.

You’ll drive the global CRM strategy and operational excellence that powers personalized, 1:1 customer experiences - fueled by AI, advanced analytics, and scalable technology. As the CRM organization undergoes a full transformation, you’ll bring the discipline, structure, and strategic rigor to help us move faster, smarter, and more efficiently toward our long-term vision.

You’ll embed directly within the CRM leadership team as a strategic operator and change agent, owning planning, measurement, and execution alignment that accelerates growth, reduces risk, and strengthens the impact of every customer interaction.

Why This Role Matters

This role sits at the intersection of strategy, operations, and innovation, shaping how one of the world’s most trusted ecommerce brands connects with millions of customers every day.

You’ll be a catalyst for transformation, helping eBay deliver on its vision to create meaningful, personalized relationships at global scale. For a bold, strategic and data-driven leader ready to drive impact and redefine what the customer relationship can be - this is your opportunity to make your mark.

What You’ll Lead

• Partner with senior leaders to prepare strategy updates, business cases, and stakeholder communications, driving alignment within and across the organization.

• Help define and elevate measurement frameworks that connect CRM performance to business outcomes, including retention, GMB, and customer lifetime value.

• Help design and operationalize test-and-learn systems that drive experimentation, accountability, and continuous improvement across programs and channels.

• Identify and scale emerging CRM channels , partnering with internal teams and external vendors to test and launch new engagement opportunities.

• Shape channel strategy by scanning the competitive landscape, anticipating disruption, and future-proofing CRM approaches across markets.

• Integrate learning agendas into CRM roadmaps , transforming insights into scalable strategies that fuel sustainable growth.

• Drive operational excellence , building repeatable processes, tools, and communication rhythms that improve transparency, efficiency, and speed to impact.

What You’ll Need

• 5+ years of experience at a top-tier management consulting firm or in eCommerce with a strong focus on strategy and cross-functional program leadership.

• Proven leadership experience in CRM or marketing strategy at global scale - ideally within technology, ecommerce, or digital marketplaces.

• Deep expertise in CRM strategy and operations, including measurement frameworks, customer segmentation, contact strategy, and experimentation design.

• Strong analytical mindset with a track record of turning data into actionable insights that drive engagement, retention, and business growth.

• Exceptional cross-functional influence, able to partner seamlessly with Product, Data Science, Analytics, Engineering, and Marketing leadership to drive alignment and impact.

• Strategic operator with strong executional discipline, capable of balancing visionary thinking with operational rigor and detail orientation.

• Comfort leading through transformation, building structure, clarity, and focus in complex or rapidly evolving environments.

• Strong communicator and storyteller, with the ability to synthesize complex information and inspire executive and global audiences.

• Bias for action, intellectual curiosity, and a growth mindset - with a passion for customer-centric innovation and measurable business outcomes.

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected] . We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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