Director of Marketing - Retina Business

Director of Marketing – Retina

Reports to: Head of Retina Business
Department: Retina Marketing

Location: Hybrid in Waltham, MA or 100% Remote with business travel requirements including frequent visits to Waltham office for collaboration and visibility

COMPANY

Thea Pharma Inc. is the newly established US commercial organization of French-based pharmaceutical company, Laboratoires Théa (Clermont-Ferrand). Thea Pharma markets a suite of leading eye-care drugs that have been approved by the U.S. Food and Drug Administration (FDA), including ZOLYMBUS™, IYUZEH™, Zioptan®, Cosopt®, Cosopt® PF, Azasite®, Akten®, and Betimol®, as well as AcellFX™ Acellular Amniotic Membrane and the portfolio of iVIZIA dry-eye drops and eyelid hygiene products. By focusing its parent company’s passion and expertise within the U.S. market, Thea Pharma’s goal is to deliver uncompromising care that enables all stakeholders to envision the future of ophthalmic treatment with eyes wide open.

Position Summary

The Director of Marketing – Retina is a high-impact, strategic leadership role responsible for orchestrating the marketing strategy, brand architecture, and tactical execution for Théa’s expanding retina portfolio. This individual will lead the comprehensive market preparation and commercialization efforts for the historic launch of Thea’s first buy-and-bill product, CYKLX.

This position requires an entrepreneurial, metrics-driven marketing executive with deep expertise in the retina therapeutic area and buy-and-bill mechanics. The Director will oversee Thought Leader Liaisons (TLLs), manage creative agencies, lead market research, and build robust HCP, Consumer, and Private Equity marketing strategies to ensure a flawless market entry.

KEY RESPONSIBILITIES

1. Launch Strategy & Tactical Execution (CYKLX)

• Launch Campaigns: Architect and execute the comprehensive global positioning, branding, and core messaging framework for CYKLX.
• HCP & Consumer Omnichannel Tactics: Lead the creation of all healthcare professional (HCP) and consumer/patient launch tactics, including digital, print, point-of-care, and interactive educational materials.
• Media Strategy: Develop and oversee a sophisticated, targeted media deployment strategy across programmatic digital display, medical journals, and search engine marketing (SEM).

2. Thought Leadership & Peer-to-Peer Marketing

• Thought Leader Liaison (TLL) Management: Direct and manage the TLL team to ensure compliant, high-impact field engagement with regional and national Key Opinion Leaders (KOLs).
• Speaker Bureau Creation: Establish, train, and maintain the official CYKLX Speaker Bureau, ensuring strict compliance, high-quality clinical delivery, and strategic geographic coverage.
• Congress & Convention Strategy: Design and execute a commanding presence at major medical congresses (e.g., ASRS, AAO, Retina Society), overseeing scientific booth design, product theaters, and corporate sponsorship opportunities.

3. Insights, Analytics & Agency Oversight

• Market Research: Lead all primary and secondary market research initiatives to extract deep behavioral insights from retina specialists, patients, and practice managers.
• Creative Agency Management: Identify, onboard, and manage the agency of record (AOR) and specialized digital/production vendors, ensuring projects are delivered on time, within budget, and on strategy.

4. Managed Markets, Reimbursement & Private Equity Strategy

• Market Access Collaboration: Partner intimately with the Market Access team to proactively identify marketplace gaps, resource needs, and customized pull-through marketing tactics.
• Payer & Reimbursement Alignment: Work closely with the Reimbursement team to create impactful value dossiers, co-pay assistance collateral, and hub marketing resources supporting buy-and-bill dynamics.
• Private Equity (PE) Marketing Strategy: Formulate specific commercial marketing strategies tailored to corporate stakeholders at private equity-backed retina management platforms and large consolidated mega-practices.

Functional Competencies & Expectations

Core Focus Areas & Strategic Objectives:

• Buy-and-Bill Economics: Deep mastery of J-codes, specialty distribution, and ASP-based practice workflows.
• KOL Engagement: Nurturing tier-1 academic relationships and maximizing thought leader advocacy.
• Cross-Functional Collaboration: Aligning seamlessly with Sales, Training, Medical Affairs, and Regulatory teams.

QUALIFICATIONS & REQUIREMENTS

• Bachelor’s degree required; MBA or advanced scientific degree strongly preferred.
• 8+ years of commercial marketing experience within the pharmaceutical, biotech, or medical device industries.
• Minimum 3-5 years of dedicated experience in the Retina or Ophthalmology marketplace is strictly required.
• Launch & Buy-and-Bill Track Record: Proven success launching an injectable or buy-and-bill biologic asset in a highly competitive specialist landscape.
• Travel requirement: up to 35% including frequent visits to Waltham office for collaboration and visibility.

PHYSICAL DEMANDS & WORK ENVIRONMENT

This position requires prolonged sitting. Additionally, requires eye-hand coordination and manual dexterity enough to operate a keyboard, photocopier, telephone, and other office equipment. Requires normal range of hearing and vision to record, prepare, and communicate appropriately. Additional physical requirements include hearing spoken communication clearly.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BENEFITS AND PERKS

Thea offers a full suite of employee benefits, including employer-paid medical, dental, and vision insurance; a generous schedule of paid time off (PTO); life and disability insurance; paid parental leave; and a competitive 401(k) company match. Thea is a flexible and entrepreneurial work environment where you will enjoy an inclusive culture and the opportunity to have your voice and ideas directly shape the future of the company.

For U.S. locations that require disclosure of compensation, the starting pay for this role is between $185k to $250k. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

EEO STATEMENT

Thea Pharma Inc. is proud to be an Equal Employment Opportunity employer. At Thea, we not only support the diversity of our employee population, we celebrate the way our team member’s unique backgrounds and experiences contribute to the success of our company. Thea does not discriminate on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Thea Pharma Inc. does not tolerate harassment or discrimination of any kind.

ADDITIONAL INFORMATION

Your information will be kept confidential according to EEO Guidelines.

Attention: Job Scam Alert

Thea Pharma Inc. has recently become aware of fraudulent job recruitment emails and postings from individuals claiming to represent the Company. These postings seek personal and financial information in connection with fraudulent opportunities for employment. If you suspect any fraudulent activity or misrepresentation in connection with a Thea job opportunity, please report it to [email protected].

To verify an open role please check our official careers page at https://theapharmainc.com/careers/.