Digital Strategist / Change Management (Adobe Practice)

We are seeking a dynamic and strategic Digital Strategist / Change Management to lead clients through the change management lifecycle as part of value realization engagements. This role is pivotal in enabling marketing organizations to unlock growth, improve performance, and accelerate digital transformation by aligning people, processes, and platforms. You'll partner with executive sponsors and product owners to activate prioritized use cases, accelerate adoption, and institutionalize new ways of working.

Key Responsibilities:

Change Management & Enablement

• Lead stakeholder mapping, sponsorship models, and governance; run change impact assessments and readiness plans.

• Design and deliver enablement (role-based training, playbooks, office hours) for marketers, analysts, data engineers, and journey designers.

• Orchestrate communication plans and feedback loops to sustain adoption and continuously improve ways of working.

Operating Model & Process Design

• Define target operating models for data-driven marketing (RACI, intake, sprint/kanban rituals, QA gates, experiment design).

• Establish joint marketing-data-engineering workflows for audience creation, journey orchestration, content ops, and measurement.

• Implement control frameworks (privacy, consent, identity governance) aligned to enterprise risk standards.

Adoption & Enablement

• Develop role-based learning paths; deliver training, office hours, and communities of practice.

• Establish feedback loops and behavioral reinforcement mechanisms; measure proficiency and adoption.

• Coach product owners and change agents to scale outcomes beyond initial pilots.

Implementation Partnership

• Partner with program/engineering to align configuration, data, and process to value hypotheses.

• Support cutover planning, hypercare, and stabilization with measurable adoption gates.

• Orchestrate pilots and A/B tests; scale successful patterns organization-wide.

Client Leadership

• Advise CMOs, CDOs, and Martech leaders on investment choices and value capture; facilitate executive steering sessions.

• Mentor client product owners and change leads; manage cross-functional squads to deliver releases on a predictable cadence.

• De-risk programs via RAID management and transparent status, using data-driven checkpoints for go/no-go decisions.

Supervisory Responsibilities:

• This position will not have direct reports but will be required to mentor junior associates.

Skills and Qualifications:

• Bachelor's or Master's degree in business administration, change management, or related disciplines. MBA preferred.

• 5+ years in management consulting or digital transformation with proven change management leadership (Prosci/ADKAR or equivalent).

• Hands-on experience translating Adobe Experience Cloud capabilities into activated, measured use cases.

• Demonstrated success designing operating models and governance for data-driven marketing and journey orchestration.

• Strong quant orientation: hypothesis framing, experiment design, KPI trees, and benefits realization.

• Executive presence with exceptional facilitation, storytelling, and stakeholder management skills.

• Proficiency with Excel and PowerPoint; comfort collaborating with product/engineering, data, and marketing teams.

Preferred Qualifications:

• Exposure to Adobe marketing technologies.

#GD17

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.

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Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

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