Senior Marketing Manager, Hematology

Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Generous time off policy
• Summer Fridays
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

The Sr Marketing Manager, Hematology Franchise will be primarily focused on the development and execution of the patient marketing strategy and surrounding tactics. Additionally, the Sr Manager will partner with Hematology brand teams to build and execute congress plans across both national and regional congresses. Finally, the individual in this position will work across the franchise and relevant cross-functional partners to track marketing budget allocations, spend, and reporting, and will work closely with Finance to ensure budget accountability and reconciliation.

Key responsibilities:
Job responsibilities will be focused primarily in these areas:

• • Deliver Results – in partnership with the Hematology Marketing organization, contribute to the delivering of outstanding impact to patients
  • Patient Advocacy- Serve as marketing team lead for partnering with patient advocacy team in order to support the patient community, derive patient insight and promote the Sobi organization where applicable
  • Insight Generation – collaborate with CXI&O and other relevant colleagues to uncover and delineate a clear set of patient marketing insights that help the team understand the MF patient journey and identify clear leakage and leverage points that can be acted on
  • Brand Planning – contribute to the development of clear, concise, and compelling brand plans for all Hematology brands and ensure alignment of all assigned strategies and tactics to brand plan concepts and strategies
  • Marketing Strategy – partner cross-functionally to develop and continuously refine an insight-driven patient marketing strategy
  • Marketing Execution – deliver strong execution of patient-facing marketing tactics that are aligned with strategy and that lead to the achievement of aligned KPIs, metrics, and goals
  • Congress Strategy and Execution – engage with marketing team members across multiple brands to ensure Sobi Hematology and our brands are well-represented at national and regional congresses (booth content and design, OL engagement, product theaters, overall presence, etc.)
  • Budget Management – Track and maintain franchise spend and liaise between marketing team and finance colleagues
  • SRC Excellence – partner effectively with the full SRC team to ensure that all materials meet brand, regulatory, legal, and medical guideline and coincide with approval deadlines
  • Sobi Values – consistently live Sobi values and operate with high ethical standards at all times

Basic Qualifications

• • Bachelor's degree
  • Hematology/Oncology, Orphan or Rare Disease experience
  • Demonstrated leadership skills
  • A minimum of three years of work experience in one or more of the following: field sales, product marketing, or medical / clinical experience in the same or related therapeutic area within the pharmaceutical / biotech industry
  • Ability to assemble and lead cross-functional teams toward a shared vision of success
  • Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience
  • Strong organizational skills
  • Strong project management experience, including superior analytical and planning skills.
  • Ability to manage multiple projects simultaneously
  • Ability to execute against strategic and tactical plans under tight timelines
  • Ability to travel to meetings/trainings/programs as necessary
  • Work within label, and regulatory and legal compliance guidelines

Preferred Qualifications

• • Launch experience preferred
  • Marketing experience preferred
  • Experience in managing a marketing budget
  • Biologics experience preferred

Compensation and Total Rewards at Sobi

At Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards.

Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as:

• A competitive 401(k) match to support your financial future.
• Tuition and wellness reimbursements to invest in your personal and professional growth.
• A comprehensive medical, dental, and vision package to prioritize your health and well-being.
• Additional recognition awards to celebrate your achievements.

The base salary range for this role is $133,000-$180,000 . Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?


We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.


We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.



Sobi Culture


At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.


As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer


Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

Sobi is an affirmative action and equal opportunity employer. Disabled/Veterans. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to [email protected]

COVID-19 Policy

For the safety of our employees and all individuals with whom we interact professionally, Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID-19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations, as well as any state-specific exemptions, as required by applicable law.