Marketing Manager

Description

We are seeking a motivated Marketing Manager to join the Marketing Strategy and Activation team. This role is responsible for marketing strategy and project management in support of programs including: Center for Investor Insight, Macro content, paid media support (our Morningstar relationship) and brand/corporate initiatives. This is a hybrid position and requires a minimum of three days/week in our Boston (Back Bay) office.

Leading through collaboration, you should be comfortable working with various styles and applying your marketing acuity and industry knowledge to drive strategy for high visibility programs and initiatives within specified deadlines. You bring a positive, can-do demeanor to the team, with a desire to learn about our clients, our business, and Natixis. You are proactive, detailed oriented, process-driven and have a positive, “roll up your sleeves” mentality. You approach your career as a “student of the game,” with curiosity and excitement around innovation, evolution of marketing and opportunity. You also lead with a digital-first approach, with a strong emphasis on the analysis of metrics that contribute to the success of campaigns and future endeavors.

What you will do:

Center for Investor Insight:

Collaborate with the program’s Executive Director to build plans to promote our research reports/sentiment data with impactful content/materials. (e.g., videos, papers, web articles) that highlight our proprietary insight on FA/investor sentiment.

Manage all marketing tactics associated with the Center, including production of 5+ digital research reports/year and associated web content, promotional elements, etc.

Macro:

Work closely with our macro specialists and portfolio strategists to build plans to support a robust macro content communications calendar, including

Multiple weekly emails for Sales use

Quarterly webinar scheduling, facilitation, promotion and follow-up

Maintenance of macro landing page content, including weekly updates (“Chart of the Week,” e.g.) and other time-sensitive elements; enhance page with new ongoing compelling content

Paid media:

Manage a robust media schedule with Morningstar, including delivery of creative for multiple digital ad placements

collaborating closely with media buyer and Morningstar to stay ahead of our buy schedule (with new creative cycling in every 6-8 weeks)

Developing emails for distribution to Morningstar subscribers

Reviewing metrics to inform future placements/creative

Brand/Corporate:

Responsible for oversight and maintenance of brand/corporate content, including:

General Natixis web content (“About Us,” e.g.)

Quarterly corporate pitch books

Messaging playbooks for focus themes/campaigns

Outlook campaigns to feature timely content from Natixis thought leaders, portfolio managers

Marketing process:

Become proficient in established marketing systems/processes/best practices, including:

Develop comprehensive creative briefs and plans that outline crucial information (e.g., goals, target audiences, key messages, exceptional factors, critical metrics) to guide team members.

Work closely with Marketing Operations partners to ensure projects are well executed

Build proficiency in Workfront, Saifr, Co-pilot, Seismic and other systems that are integral to our marketing process

Maintain strong and regular communication with internal and external partners to ensure alignment and timeliness of collective efforts

Maintain content on our US websites while collaborating with Editorial and Digital teams

What you will bring:

A minimum of five years of relevant marketing experience required; financial services marketing or experience in a similar highly regulated business environment preferred

BS/BA degree in relevant subject area

FINRA licenses preferred (SIE, 6, 26)

Prior experience with investments/investment marketing

Strong attention to detail, with proven effectiveness in project management

Strong oral and written communication skills

Strong presentation skills

Ability to thrive in complex marketing operations environment (workflow tools, compliance tools, Seismic, salesforce a plus)

Ability to build relationships and effectively collaborate with colleagues across the organization

Takes initiative and demonstrates ownership/accountability for assigned projects

Able to clearly articulate plans, progress, and marketing recommendations to key constituencies, and support effective meetings and discussions

Skilled at developing creative briefs and marketing campaign plans

Have a proactive, can-do attitude

Ability to lead and prioritize multiple projects in a timely manner

Be a positive and encouraging team member with a “one-team” approach

Bring a digital-first, collaborative approach to projects

Experience with implementing, collecting, and analyzing metrics to evaluate and communicate the effectiveness of marketing tactics and strategies

Work effectively with various internal and external business partners (e.g., Editorial, Design, Marketing Operations, Investment Strategies Group, Digital, Sales, Compliance)

Who we are:

We put the best interests of our clients, employees, communities, and environment first in everything we do. We’re dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth. We believe this creates equal opportunities for our employees — and better outcomes for our clients and communities. We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs*.

For Additional insight on working at Natixis, please visit: https://www.im.natixis.com/us/working-at-natixis

#NatixisIMCulture

Natixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion or other terms, conditions and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.

Natixis Investment Managers does not charge fees to participate in the interview process or for employment equipment and does not send employment offers through social media channels. We take security and privacy seriously. If you have been contacted by someone claiming to represent Natixis Investment Managers and are unsure about the legitimacy of the communication, please verify the contact details with Natixis Investment Managers directly.

*Benefits eligibility is for permanent employees of Natixis Investment Managers. Interns, contractors and temporary workers are not eligible for benefits