Digital Content Lead
Kforce has a client in need of a Digital Content Lead in Boston, MA. Responsibilities:
- Write and edit internal and external communications and documents
- Ensure consistency of messaging and strategies across departments
- Track performance of digital content and recommend improvements
- Ensure websites follow best practices for design and communication
- Identify and fix website issues (broken links, spelling, formatting)
- Develop standards, policies, and guidelines for content based on best practices
- Support digital services team with customer service strategy and efficient processes
- Coordinate use of the Content Management System (CMS), provide training, and content support
- Assess business needs for digital content and manage requests for updates
- Evaluate and recommend digital authoring, development, and publishing tools
- Ensure all content meets accessibility requirements and uses plain language
- Track usage and feedback for internal sites and maintain governance plans
- Manage author/editor roles, provide training, and review content performance
- Oversee social media responsibilities, including posting videos and creating newsletters
- Bachelor's degree in English, Journalism, Communications, or related field
- Minimum five years of experience in web content design, implementation, and support
- Basic project management knowledge
- Customer service orientation with understanding of marketing principles
- Leadership and team management experience
- Collaborative team experience
- Ability to prioritize and execute tasks under pressure
- Strong analytical and problem-solving skills
- Ability to gather, analyze, and meet business requirements
- Familiarity with web authoring, development, publishing tools, and CMS
- Skilled in information architecture and web usability
- Knowledge of UI/UX principles and ability to evaluate content for usability
- Experience with accessibility best practices and WCAG standards
- Proficient in writing and editing for digital communications
- Strong interpersonal, written, and oral communication skills
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