Associate Marketing Director, Access & Reimbursement
- Translate brand strategies for the access coordinator audience into field-ready tools, training, and messaging for the FAM team
- Create strategy, messaging and resources for biologic/access coordinators that is aligned and supports brand messages.
- Develop and maintain initial onboarding and ongoing training materials for FAMs, ensuring alignment with brand and access strategy
- Partner with Market Access and Patient Services to ensure consistent, compliant messaging across all access touchpoints
- Ensure that FAM and Account Managers have a consistent enrollment direction for offices with a clear branded message, setting clear expectations to ensure cohesion with customers
- Create and update training decks, FAQs, objection handling guides, and field reference tools
- Monitor and incorporate market trends, policy changes, and reimbursement updates into training content and field communications; partner with market access marketing to streamline and focus field messaging on all field messages
- Facilitate training sessions, workshops, and field huddles to reinforce key access topics
- Serve as a liaison between FAMs and brand marketing teams with partnership across Market Access and Patient Services and other functions
- Collaborate with Patient Services and Access Marketing to ensure FAMs are equipped to communicate program offerings and support pathways
- Partner with Compliance and Legal to ensure all materials meet regulatory standards
- Identify opportunities to appropriately expand messaging beyond FAMs and across the sales team for cohesive customer interactions.
- Gather and synthesize field feedback to inform strategy, training needs, and resource development
- Track utilization and effectiveness of training materials and recommend improvements
- Support pull-through initiatives and access-related KPIs partnering with Market Access and Patient Services
- Bachelor’s degree in business, life sciences, health policy, or related field
- 3-5 years of experience in market access, patient services, training, or field sales/operations (biotech/pharma preferred)
- Strong understanding of reimbursement, specialty pharmacy, patient access and biologic coordinator workflows
- Excellent communication, project management, and cross-functional collaboration skills
- If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
- The next step is a virtual conversation with the hiring manager
- The final step is a panel conversation with the extended team
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