Creative Director, Copy Shark Beauty

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world .

SharkNinja is a global product design technology and innovation company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3300 associates the companys products are sold at key retailers online and offline and through distributors around the world.

About Shark Beauty:
Shark Beauty is at the forefront of innovation delivering cutting-edge Experiential Beauty Tech tools that redefine performance design and customer experience. Our mission is to empower our customers with products that elevate their beauty routines. We are seeking a visionary Creative Director to lead the creative development for Shark Beauty (Haircare & Skincare) crafting compelling product stories that resonate across packaging digital platforms social media and more. Be part of a dynamic innovative and winning team driving the future of beauty tech.

Role Overview:

Being a Creator at SharkNinja is like nowhere else here Creative is not a support functionits our strategic growth engine that drives our business.

We believe that every product has a story waiting to be discovered. It is the spark that ignites storytelling the heartbeat of our brand the driver of virality and the voice of our innovation that elevate our products to iconic status globally.

As the Creative Director Copy for Shark Beauty you will be responsible for shaping and executing the creative vision for the brand across both the Haircare and Skincare categories. You will lead the development of product propositions oversee packaging design drive digital and social upper-funnel campaigns and craft product narratives that captivate our audience. This role requires a strong strategic mindset hands-on creative leadership and a deep understanding of storytelling across all consumer touchpoints.

Key Responsibilities:

• Strategic Vision:

• Collaborate with the Art Creative director to develop and implement Shark Beautys Brand: tone of voice beauty POV and overall language.

• Develop and maintain a cohesive creative strategy that aligns with Shark Beautys brand and product values and business goals.

• Develop Big ideas for product launches

• Translate product features and benefits into compelling propositions that differentiate Shark Beauty in the market.

• Creative Leadership:

• Lead and inspire a multidisciplinary creative team including designers copywriters and external partners.

• Partner closely with crossfuntional teams to ensure that products tell a unique story full funnel

• Ensure all creative work defines Shark Beauty as a leading brand within the beauty category and maintains a clear and consistent tone and look across channels.

• Be a Ninja during the creative process and not afraid to take risks.

• Be a champion of AI tools and inspire the team to lean into the new and available tools.

• Product Storytelling:

• Craft compelling narratives that showcase the innovation and benefits of Shark Beauty products.

• Work collaboratively with Product Development Engineering CI and Marketing teams to ensure product stories are communicated effectively across all consumer touchpoints.

• Must have the ability to iterate and pivot throughout the creative process to ensure final work delivers a HROS.

• Packaging Design:

• Oversee the design and development of innovative functional and visually appealing packaging that aligns with the product story and brand aesthetics.

• Digital & Social Campaigns:

• Drive the creation of upper-funnel digital and social content product stories including paid media organic campaigns and influencer collaborations.

• Leverage consumer insights to create engaging and shareable content that builds the product awareness.

• Collaboration:

• Partner with cross-functional teams including CI Marketing Product Development Engineering and Sales to ensure creative initiatives support overall business objectives.

• Manage relationships with external agencies freelancers and other creative vendors.

• Work in a fast-paced collaborative environment where creativity and impact are valued.

• Opportunity to lead the creative direction for a growing brand with a global presence
• If you are in NYC you must travel to HQ in Massachusetts weekly

Qualifications & Skills:

• 10 years of experience in a creative leadership role preferably within beauty consumer products or lifestyle brands.

• Proven expertise in product storytelling packaging design and digital/social campaigns.

• Strong portfolio showcasing innovative and impactful creative work.

• Deep understanding of beauty consumer trends digital platforms and upper-funnel marketing strategies.

• Exceptional leadership and team management skills with the ability to inspire and motivate creative teams.

• Excellent communication and presentation skills with the ability to articulate creative concepts to stakeholders.

• Highly collaborative and adaptable with a strategic mindset and a hands-on approach to execution.

• Proficiency in creative tools and software (e.g. Adobe Creative Suite) and familiarity with emerging technologies and platforms.

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch products well disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja

Outrageously Extraordinary

SharkNinjas Candidate Privacy Notice can be found here: candidates based in China please visit: candidates based in Vietnam please visit: do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance flexible spending accounts health savings accounts (HSA) with company contribution 401(k) retirement plan with matching employee stock purchase program life insurance AD&D short-term disability insurance long-term disability insurance generous paid time off company holidays parental leave identity theft protection pet insurance pre-paid legal insurance back-up child and eldercare days product discounts referral bonus program and more.

This posting will close within 90 days from the original posting date.

Pay Range

$121100 - $238100 USD

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. To gether we wont just launch products well disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions please refer to this Candidate Privacy Notice.

• For candidates based in China please refer to this Candidate Privacy Notice.

• For candidates based in Vietnam please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience:

Director