Media Strategist

Media Strategist at Salem Media Group, Inc summary:

Sales-focused Media Strategist role responsible for hunting and closing new advertising accounts across radio, digital (SEM, SEO, programmatic, OTT/CTV, social), podcasts and owned platforms. Role requires designing integrated marketing strategies, consultative selling, pipeline forecasting and CRM management to meet revenue targets. Requires 3+ years in B2B/media sales, strong digital marketing knowledge, appointment setting expertise and a results-driven, prospecting mindset.

Overview:

Account Executive-Boston-Mid Market Media Sales - Salem Media

About the Role

Salem Media - Boston seeks a high-energy sales hunter to drive new business growth across our complete advertising portfolio including radio, digital (SEM, SEO, programmatic, OTT/CTV, social media), podcasts and our unique owned and operated platforms. Combine professional prospecting with digital marketing expertise to deliver consultative, ROI-focused solutions for local, regional and national businesses.

Responsibilities:

• Professionally prospect and close new accounts through cold calling, and strategic outreach using ZoomInfo, Salesloft, social and creative tactics
• Design customized, integrated marketing strategies across traditional, digital, and owned and operated platforms
• Present compelling, multi-media advertising strategies
• Meet and exceed monthly, quarterly, and annual revenue targets
• Build strong client relationships and identify growth opportunities
• Maintain accurate CRM records and forecast pipeline
• Stay current on trends and competitive landscape

Qualifications:

• 3+ years in business development, B2B sales, or media/digital advertising sales
• Proven track record consistently exceeding new business goals
• Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing
• Consultative selling approach with exceptional communication skills
• CRM proficiency and data analysis capabilities
• Expert and experienced in appointment setting

What Sets You Apart

You're a relentless prospector who combines hunter mentality with consultant-level expertise. You thrive on turning cold prospects into long-term partners through strategic problem-solving. Resilient, goal-driven, and genuinely invested in client success.

Benefits:

Why Salem?

• Comprehensive multi-platform solutions portfolio
• Uncapped earning potential: very competitive base + commission
• Research and pre-sales support team
• Career advancement opportunities
• Award-winning "Great Place to Work" culture
• Full benefits: health, dental, vision, PTO

EEO Statement:

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.

#advertising #sales #media #broadcast #radio #digital #marketing

#HP1 #LM-JM1

Keywords:

media sales, digital advertising, SEM, SEO, programmatic, OTT/CTV, consultative selling, business development, CRM, prospecting