Manager, Strategic Planning & Operations

At ASICS, our Sound Mind, Sound Body™ philosophy is more than a tagline, it's our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward.

ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

A Brief Overview

We are currently seeking a Manager, Strategic Planning & Operations to join our team to drive a holistic consumer experience across all ASICS branded properties. The role is responsible for driving a holistic strategic point of view and plan for our growing North American business, driving from ideation through implementation. This includes but is not limited to brand strategy, content planning, new consumer experiences, operational execution of key seasonal product launches, engagement planning, promotional planning, and streamlining processes of our OneASICS Loyalty program. The Manager of Strategic Planning & Operations is key on the ASICS Brand Marketing team, playing a vital role in successfully integrating holistic business strategies through all consumer touchpoints. To be successful in this role, you will need to be comfortable working in a fast-paced environment, hitting deadlines to meet business objectives, and working cross-functionally with internal key stakeholders across design, buying, merchandising, business analytics, marketing, and operations. The ideal candidate will be passionate about delivering a consumer-centric experience and be highly articulate when it comes to communicating with cross-functional partners. This role will ensure that every consumer touchpoint is considered in our planning process and ensure successful execution across the team. This role will be a change agent and will drive new processes and approaches that will challenge the status quo.

Leadership Responsibilities

• This position has people leadership responsibilities.

What You'll Do

• Define, lead, and streamline the strategy for the holistic approach of product launches, key brand moments and activations, and the OneASICS loyalty program while coordinating with all cross-functional teams: buying, planning, business analytics, merchandising, marketing, operations and creative.
• Work collaboratively with project stakeholders to develop effective strategies and rollout plans. Setting expectations and aligning the team to executional targets.
• Assist in content planning and execution from brief to asset hand off across all major brand marketing and direct to consumer touchpoints.
• Demonstrate a high level of accuracy to ensure all agreed upon executions are upheld with cross-functional teams.
• In conjunction with leadership, review key KPIs to help make informed decisions regarding future strategies and implementations.
• Management of end-to-end marketing calendar and tracking.
• Adheres to all company policies and procedures
• Embodies and demonstrates company ethics and values
• Abides by all federal, state and local laws

How You'll Be Successful

• Ability to effectively motivate, engage and foster growth within direct reports.
• Ability to hold themselves and direct reports accountable to a high standard of performance and results.
• Drive, strategic and critical thinking, accountability, empathy, resourcefulness, and great interpersonal skills
• A leader and role model for positive and empowering behavior, a hard-working attitude with an ability to inspire, challenge and work seamlessly with other team members
• Ability to socialize and present creative work in a compelling and persuasive way to cross-functional partners and senior leadership. Aptitude to craft and develop strategies and storytelling with our consumer in mind
• A genuine passion for brand marketing and the online space with a strong knowledge of digital commerce, performance marketing (email, paid social and other media) A/B testing, designing for different and multiple target audiences
• Self-starter mentality, comfortable working in a fast-paced entrepreneurial environment, organized, detail-oriented, collaborative, and flexible. Ability to manage multiple and competing work priorities, demands and changes
• Excellent communication abilities and approaches (both written and verbal), as well as an inclusive mindset considering varying audience needs.
• A customer-focused attitude rooted in fostering teamwork and collaboration and a driven, results-oriented mindset.
• Creative ideas and perspectives that challenge current strategies and help our team to continue to evolve.
• Demonstrates professionalism in communication, attitude and teamwork with customers, peers, and management.
• Adheres to all Company Policies & Procedures and Safety Regulations, and to local, state, and federal laws.
• Ability to travel within the Domestic U.S. and internationally if needed.

What You'll Need

• Bachelor’s Degree in Arts/Sciences (BA/BS) in Marketing, Communication or a combination of education, work experience and training required
• 0-2 years Experience managing direct reports or equivalent training and experience required
• 7-9 years of proven experience in sports industry marketing, operations, or strategy roles required
• 3-5 years understanding of the creative briefing, execution process, eCommerce and brand marketing DTC experience preferred
• Self-motivated and outstanding organizational skills: including the ability to effectively prioritize and multitask in a fast-paced environment preferred
• Microsoft office and Mac platform proficiency (Teams, Word, Excel, Outlook, PowerPoint) required
• Ability to problem-solve, make effective judgments, and think critically to make the best decision for the business
• Strong verbal and written communication skills and approaches

SALARY / PAY RANGE:

$90,000-$100,000

Pay Transparency

To encourage pay transparency, promote pay equity, and proactively address regulations, ASICS America Corporation will comply with all applicable state or local laws or regulations which require employers to provide pay or salary range information to job applicants and employees. A posted salary/pay range applies to the current job posting. Salary/pay offers may be based on key factors such as education and related experience.

ASICS CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation, including the following categories of PI: identifiers, personal records, professional or employment information, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at [email protected].

The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.