Director of Marketing

**Title:** Director of Marketing / Director of Paid Ads and Influencer Marketing Specialist

**Work Setup:** Full-time, Remote

**Rate:** $20 – $40 per hour

* Can You Lead a High-Performing Marketing Team to Scale Our Business to the Next Level?
* Are you experienced in leading and managing a high-performing remote marketing team?
* Have you successfully optimized marketing landing pages to increase conversion rates?
* Are you skilled in overseeing paid media, content marketing, and influencer partnerships?
* Can you mentor and coach a diverse international marketing team?
* Do you thrive on data-driven decision-making and continuous marketing optimization?
* Are you ready to take ownership of the entire inbound marketing function of a thriving company?
* If you answered yes to these questions, we would love to talk to you!

## **Job Overview:**

As the Marketing Director, you will play a crucial role in driving revenue growth and optimizing our inbound marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business.

Are you a “creative” person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who understands the complex GOOGLE ADS interface like the back of his hand.

### **About Our Company:**

We operate Christian Filipina. We have a high-7-figure annual revenue and a remote team of over 200 professionals, and we are now looking for a strategic and results-driven Marketing Director to take our marketing efforts to the next level.

### **We have a strong remote work culture based on the following values:**

1. We prioritize achieving excellent results with urgency.
2. We continuously learn, improve, and embrace company processes.
3. We communicate openly and honestly.
4. We take initiative, plan effectively, and seek approval before executing major changes.
5. We are committed to getting the job done right.

### **What You Will Do:**

#### **I. Revenue Growth & Marketing Strategy**

1. Develop and execute multi-channel marketing strategies that drive high quality lead growth. (We don’t want a bunch of worthless leads.)
2. Optimize and scale landing pages to maximize lead conversion.
3. Identify high-performing marketing campaigns and scale them effectively.
4. Oversee paid media, including Google Ads, Bing Ads, and influencer partnerships.
5. Leverage satisfied customers to drive referral-based growth.
6. Blow up the internet with good links, great content, etc, all getting us to rank higher.
7. Oversee structured snippets implementation.

#### **III. Team Leadership & Execution**

1. Lead and manage an international marketing team.
2. Conduct weekly team meetings to review performance, challenges, and opportunities.
3. Provide mentorship, training, and coaching to ensure high team performance.
4. Work closely with tech and product teams to optimize user experience and tracking.

#### **IV. Data-Driven Decision Making**

1. Track and analyze key marketing metrics to optimize ROI.
2. Conduct funnel analysis to identify areas for improvement.
3. Continuously test and improve offers, pricing, and promotions.

#### **V. Relationship Management**

1. Collaborate with internal departments to enhance workflows and compliance.
2. Address customer concerns and ensure a high level of client satisfaction.
3. Implement strategies to maintain an upward trend in customer satisfaction (CSAT).

#### **Qualifications:**

1. Proven experience in digital marketing and direct response marketing.
2. Strong understanding of marketing psychology and high-converting copywriting.
3. Ability to analyze data, forecast revenue, and optimize ad spend.
4. Experience managing and scaling remote, international teams.
5. Proficiency in CRM, automation, and advertising tools.
6. Strong leadership, problem-solving, and decision-making skills.