Sr. Community Marketing & Enrollment Specialist
- Assists with the development and execution of enrollment strategies for existing and new target markets and provides ongoing market research to contribute to the growth of the program.
- Provides functional supervision to Intake Coordinator and Community Marketing and Enrollment Specialists.
- Assists with the B2C/Community Marketing Initiatives, focusing on awareness & direct enrollment through qualification and engagement of referrals throughout the process.
- Promotes ESP awareness and understanding both internally and externally through networking, outreach, and onsite education at events and Harbor Health’s Community Health Centers.
- Develops effective relationships with key accounts and referral sources involving B2C enrollments to communicate the benefits of referring clients to ESP.
- Assists with the planning, organization and execution of marketing activities including events, health fairs, trade shows, community meetings etc. involving B2C referrals.
- Assists with the development and implementation of strategies to overcome referral barriers and identifies potential new ESP referral sources and internal cross-collaboration strategies with clinical/IDT teams.
- Effectively manages the enrollment process and weekly enrollment tracker check-in meetings to meet or exceed monthly enrollment goals.
- Utilizes established best practices heightened with critical thinking and excellent time management skills to meet enrollment goals in a timely manner.
- Communicates, coordinates and schedules with operations staff for efficient and friendly enrollment process.
- Coordinates and participates in all aspects of the enrollment assessment process.
- Completes all data collection utilizing the CRM software and mandated paperwork throughout the enrollment process.
- Coordinates with Medicaid Specialist staff to ensure efficient enrollment in MassHealth.
- Must be able to travel in a timely manner to meet with applicants and/or referrals in their homes or off-site offices in the Mattapan and Brockton catchment areas. e.
- Bachelor’s degree in Marketing, Sales, Communications, Public Relations, Public Health experience or related degree preferred or 7-10 years of related sales experience.
- Minimum of 5 year of complex, long sales cycle experience, including selling over the phone or face-to-face meetings, preferably with diverse populations, of which 5 plus years are in Healthcare or Elder Care Insurance industry
- Project management: track record of setting, achieving goals and closing multiple sales per month or account management with demonstrated in-account sales results.
- Excellent interpersonal, written and verbal communication skills; detail oriented with excellent time management skills and ability to multi-task and work independently.
- Must be proactive, positive, driven self-starter who strives for results while demonstrating superior organizational and follow-up skills.
- Demonstrates good judgment, resourcefulness, flexibility and problem solving to achieve desired results.
- Aptitude for assisting with the developing and implementing strategies
- Proficiency with Adobe Pro (Adobe sign), Foxit, and MS Office 365 required including Word, Excel and Outlook & Teams.
- Experience in EHR platforms, specifically NextGen and/or Epic
- Ability to work non-standard hours when needed.
- Bilingual especially Cape Verdean, Hattian Creole, Portuguese, Vietnamese, Mandarin or Cantonese and English preferred.
- Social work or CNA experience preferred.
- Experience with CRM software preferred.
- Demonstrated ability to learn and utilize multiple software programs including CRM, Project Management, EHR, Office Suite, and PDF manipulation preferred.
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