Demand Generation Manager

🌍 Boston
🤝 Marketing Team
💚 Reporting to our CMO

💵 $150-$180k + variable

Join us and help unlock the potential of people, teams, and organizations around the world! ✨

At Blink, we’re on a mission to revolutionize the employee experience. Every organization is full of untapped potential, and we’re here to unlock it. Our mobile-first platform puts connection, communication, and everyday tools directly in the hands of employees, empowering them to do their best work.

With growing teams in Boston, London, and Sydney, we’re scaling fast… and oh, and we’re only just getting started. 🚀
👉 See how our customers are using Blink to transform their frontline teams!

That’s where you come in. 💚

We’re looking for a Demand Generation Manager who’s ready to ignite the next phase of growth at Blink. The person who turns strategy into momentum, ideas into impact, and campaigns into genuine commercial outcomes.

If you’re a cocktail of strategic, curious, and fiercely data-driven — someone who loves building bold, creative, multi-channel campaigns that actually move people and pipeline… this is your moment!

You’ll own our demand engine across the globe, experiment fearlessly, and see your work translate directly into revenue, brand heat, and market influence. 🔥

This isn’t just another marketing role. It’s your chance to shape how a category-defining product reaches the world.

Ready to dive in?

What You’ll Do

• Own and optimize paid channels — manage day-to-day performance of LinkedIn Ads, Meta Ads, and Google Ads (Search & Display).
• Develop and execute campaigns — plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets.
• Ensure a well-oiled marketing operations machine — oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI.
• Collaborate with Sales — partner closely with the SDR and AE teams to build high-quality pipeline, refine messaging, and improve lead handoff processes.
• Analyze and report performance — track results across the funnel, identify insights, and communicate recommendations to marketing and leadership.
• Experiment and iterate — continuously test new audiences, creative formats, and ad copy to improve performance and expand reach.
• Work cross-functionally — collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels.

Requirements

What We’re Looking For

• 5+ years of experience in B2B software demand generation.
• Proven track record managing paid media budgets and driving measurable pipeline.
• Hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, HubSpot, and Google Analytics.
• Strong analytical skills with proficiency in Excel/Sheets and performance dashboards.
• Excellent communication and collaboration skills, comfortable partnering with sales.

Benefits

Why Blink 💚

You will have the opportunity to help scale a fast-growing SaaS company featured in the Gartner Magic Quadrant. Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!

Benefits include:

• A competitive salary.
• Generous equity allocations with significant upside potential.
• 20 day's leave + public holidays.
• 401(k) A generous plan to help you save for a bright future.
• Private health insurance- we'll pay for your medical, dental, and vision coverage.
• Enhanced parental leave.
• Company shutdown between Christmas and New Year.
• The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.

At Blink, we’re committed to inclusion, belonging, and equal opportunity for all.