Director of Marketing Operations (3939)

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

About the team and role

Marketing Operations

The Marketing Operations function at GBG is the strategic backbone of the marketing organization — responsible for enabling data-driven decision-making, operational excellence, and scalable growth.

Director of Marketing Operations

The Director of Marketing Operations ensures that the systems, processes, and insights powering GBG’s marketing engine are aligned, efficient, and built for impact. Working closely with leadership across Marketing, Sales, and Product, Marketing Operations drives performance, accountability, and continuous improvement across all go-to-market activities.

What you will do

• Lead Marketing Infrastructure and Systems: Own the marketing technology stack, ensuring seamless integration across CRM, automation, analytics, and sales enablement platforms to support efficient campaign execution and accurate reporting.
• Foster Cross-Functional and Global Alignment: Act as the connective tissue between regional Marketing and Sales teams — ensuring shared goals, consistent metrics, and coordinated execution across the customer journey.
• Optimize Processes for Scale: Design, document, and refine core marketing workflows to maximize collaboration, reduce friction, and improve the speed and quality of marketing execution across teams.
• Drive Data Quality and Insights: Establish best practices for data management, reporting, and analytics. Deliver actionable insights on pipeline health, campaign performance, and ROI to guide strategic decisions.
• Enable Strategic Planning and Budgeting: Partner with Marketing leadership to manage planning cycles, forecasting, and budget allocation. Provide transparency into spend effectiveness and identify opportunities for resource optimization.
• Champion Operational Excellence: Build and maintain a culture of continuous improvement by identifying operational gaps, implementing scalable solutions, and promoting a data-first mindset across the organization.

Requirements

Skills we’re looking for

• HubSpot and Salesforce expertise
• Familiarity with 6sense, Cognism, Looker, or similar technologies
• Strong project management capabilities
• Expertise in reporting and analytics, including enablement for the broader team

Benefits

To find out more

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.