Digital Automation Marketing Manager - Remote

Job Title: Digital Automation Marketing Manager (Remote - Minimal Travel)

Duration: 3-month contract-to-hire
Location: Remote (with occasional travel to Boston, MA)
Hourly Rate: $30-$35 per hour (W2)
Start Date: ASAP

About the Role:

We are seeking a passionate and driven Digital Automation Marketing Manager to join our team in a dynamic, remote role. This position offers the opportunity for growth and development, with the potential for full-time employment after the initial contract period. If you're excited about marketing automation tools like Marketo and thrive in a fast-paced environment, this could be the perfect fit for you!

You'll play a key role in creating engaging, effective digital experiences, focusing on graduate program web pages and email campaigns. You'll work with cutting-edge tools and collaborate with a talented team to drive results through thoughtful strategy and execution.

What You'll Do:

Training & Development: Receive comprehensive training in marketing automation tools, with a focus on Marketo, to build expertise in this area.
Campaign Management: Design and execute engaging email and event campaigns. Oversee the deployment and performance of these campaigns, and implement A/B testing to improve results.
Web Page Optimization: Work on graduate program web pages, optimizing them for conversions, analyzing data through Google Analytics, and collaborating with the Web Manager and external agencies to ensure a smooth and effective user experience.
Project Management: Handle multiple projects simultaneously using Trello to track progress and meet deadlines without requiring constant oversight.
Collaborative Engagement: Coordinate closely with team members to manage the strategy and execution of campaigns, ensuring alignment across channels and platforms.
Data-Driven Decisions: Regularly review campaign performance, and provide critical insights for continuous improvement.

What You'll Need to Be Successful:

Education: A Bachelor's degree, ideally in Marketing, Communications, Journalism, or a related field.
Experience: At least 1-3 years of hands-on experience in digital marketing, with a focus on web and email campaign management.
Project Management: Strong organizational and project management skills to handle multiple initiatives and deadlines.
Marketing Automation Tools: Experience with or a willingness to learn marketing automation tools like Marketo, including campaign deployment, performance reporting, and A/B testing.
Strategy & Critical Thinking: Ability to think critically and develop strategies that go beyond basic campaign execution. You'll need to assess and enhance your work, optimizing for the best results.
Collaboration: Comfort with building remote relationships and collaborating effectively with cross-functional teams.
Presentation Skills: Ability to present ideas and campaign results confidently, both in written and verbal formats.

Additional Information:

This role offers the flexibility of remote work, with occasional travel to Boston, MA. You'll be eligible for enrollment in health insurance and retirement plans, and you'll have the support and resources you need to succeed in a collaborative, fast-paced environment.
Employment Type: Full-Time
Salary: $ 30.00 35.00 Per Hour