Regional Sales Manager

Position Purpose:

The Regional Sales Manager (RSM) is pivotal in advancing the organization's market presence, fostering team excellence, and driving strategic sales initiatives. Tasked with developing and implementing a robust sales strategy, the RSM is responsible for coaching and leading a team of Territory Managers, Sales Support Representatives, and Inside Sales Representatives to exceed budgeted expectations while nurturing customer relationships and expanding market share. Through effective coordination with the VP of Sales and Branch Managers, the RSM ensures alignment with corporate goals, emphasizing continuous improvement and digital proficiency to deliver exceptional customer service and achieve sustained growth in the business.

Key Responsibilities:

• Develop and execute strategic sales plans in collaboration with the Regional Manager and Branch Manager(s) to exceed budget targets and expand market share within the assigned region.

• Lead, mentor, and provide ongoing training to the regional sales team, and Branch Managers fostering a culture of continuous improvement and excellence in customer-centric sales practices.

• Utilize and oversee CRM systems to strategically plan, execute, and track sales initiatives, ensuring seamless alignment and integration across all sales channels.

• Drive recruitment efforts, identifying and engaging potential talent to build a robust and high-performing sales team capable of advancing within the organization.

• Conduct regular coaching and feedback sessions with sales team members, traveling as necessary to provide hands-on support and review of sales presentations and techniques. Ride with all assigned sales professionals at least 1 x per quarter.

• Ensure outstanding sales performance by facilitating the onboarding of new clients and nurturing existing customer relationships, aiming to maximize account wallet share.

• Act as a liaison with senior leadership, conveying market insights and competitive intelligence to inform strategic decision-making and enhance customer satisfaction.

• Proactively participate in weekly sales meetings and corporate events, ensuring alignment with company goals and leveraging opportunities to strengthen customer relationships and brand loyalty.

Direct Manager Direct Reports:

• Direct Manager: The Regional Sales Manager reports directly to the Regional Manager

• Direct Reports: The Regional Sales Manager supervises a team comprising Territory Managers, Sales Support Representatives, and Inside Sales Representatives. These positions report to the Branch Manager with dotted line reporting to the Regional Sales Manager

This structure ensures clear lines of communication and accountability, facilitating the effective execution of strategic objectives and operational goals across the region. The RSM plays a pivotal role in guiding their direct reports towards achieving sales targets and fostering professional development within the team.

Travel Requirements:

The Regional Sales Manager is required to travel frequently (60-70%) within the assigned region for daily coaching interactions with Territory Managers, as well as periodically to the FSC in McKinney, TX, to support sales initiatives and ensure alignment with company objectives.

Physical Requirements:

The Regional Sales Manager (RSM) must manage both office and field responsibilities, including computer-based work, meetings, and team communication. The role requires frequent local travel with a valid driver’s license and the ability to occasionally lift up to 15 pounds.

The company is committed to fostering an inclusive workplace and will provide reasonable accommodations to support individuals with disabilities in performing these essential job functions.

Working Conditions:

Works in a hybrid environment, balancing in-office and remote responsibilities to lead regional sales teams and strengthen customer relationships. This fast-paced role requires strategic agility, initiative-taking decision-making, and collaboration with cross-functional teams, including National Accounts, The Home Depot, Branch Managers, and Regional Managers—to align goals, exceed budgets, and grow market share. Success depends on adaptability, high performance, and a commitment to continuous improvement.

Minimum Qualifications:

• High School Diploma/GED or equivalent required; some college or a college degree preferred.

• 3-5 years of experience in the distribution industry with demonstrated success in selling products to a local contractor base.

• Demonstrated experience in leading a high-performing sales team is a plus.

Required Skills and Abilities:

• Proven success in selling roofing and/or building products in a B2B environment and managing a multi-million-dollar territory.

• Strong organizational and communication skills.

• Entrepreneurial spirit, with a self-motivated and enthusiastic approach to business.

• Excellent customer service skills and attitude.

• Detail-oriented with exceptional organizational and time management capabilities.

• Analytical problem-solving skills.

• Ethical, honest, and a dependable team player.

• Ability to adopt and promote a coaching mentality.

• Embrace and embody the mindset of “Make Money, Have Fun and Give Back!” Culture.

Technical Proficiencies:

Proficient in Microsoft Outlook, Internet, Word, and Excel.

Ability to learn and effectively utilize Agility operating software package.

Additional Requirements:

• Valid driver’s license, satisfactory driving record, and reliable transportation for local travel within your territory.

• Authorized to work for any employer in the U.S. without sponsorship for any length of time.

• Ability to pass required pre-employment criminal, driving background check, and drug test.

• Bilingual ability to read, write, and speak English and Spanish languages preferred, but not required.

Preferred Qualifications:

• 5+ years in the building products sector with proven success in sales and territory management; experience with senior stakeholders is a plus.

• Expertise in developing and executing strategic sales plans, driving market growth, and leading cross-functional teams.

• Strong communication, negotiation, and relationship management skills.

• Proficient in CRM and data analytics; familiarity with advanced CRM and visualization tools preferred.

• Ability to leverage digital tools and understanding digital marketing/e-commerce trends.

• Recognized for mentoring teams and fostering a high-performance, inclusive culture; committed to continuous learning.

• Experience managing diverse teams and engaging effectively with international clients.

These additional qualifications are intended to supplement the foundational requirements and will be considered favorably as part of a comprehensive assessment of candidates for the Regional Sales Manager role. Candidates showcasing these attributes will strengthen their candidacy and better position themselves to impact our organization measurably positively.

Minimum Education:

The minimum educational requirement for the position of Regional Sales Manager is a High School Diploma or GED equivalent. Some college education or a college degree is preferred.

Preferred Education:

A bachelor’s degree in business administration, Marketing, or a related discipline is highly desirable. An MBA or equivalent advanced degree is preferred, reflecting a strong foundation in strategic sales management.

Minimum Years Of Work Experience:

The candidate must possess a minimum of 3-5 years of experience in the distribution industry, with a proven track record of successfully selling products to a local contractor base.

Certifications:

N/A

Competencies:

• Exhibits the ability to guide, mentor, and develop a high-performing sales team, fostering an environment of excellence and continuous improvement. Encourages team alignment with company goals to achieve sales targets and market expansion.

• Assists in developing and executing sales strategies and marketing campaigns; leverages CRM tools for effective planning.

• Maintains clear communication with stakeholders to ensure alignment and drive results.

• Builds strong customer relationships, resolves issues promptly, and enhances satisfaction and wallet share.

• Coaches team members to improve presentation, sales techniques, and organizational skills.

• Applies analytical, data-driven decision-making to boost productivity and achieve growth.

• Demonstrate strong organizational skills, prioritizing tasks for optimal efficiency.

• Adopts digital tools to streamline sales processes and achieve strategic objectives.

The base salary for this position typically falls within the range of $136,100.00 to $183,600.00 annually. Starting wage may vary based on a number of factors including, but not limited to, the position being offered, location, education, training, and/or experience. SRS Distribution offers additional competitive and non-financial benefits. Depending on the role, associates may also be eligible for performance-based bonus programs, commissions, profit-sharing programs, car allowance or automobile and fuel program, and reimbursement for travel expenses in accordance with company travel policy.

Job Location:

SRS Building Products - Malden 326 Commercial Street Malden, MA 02148

As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws. If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: 855.556.3221, or by email to: [email protected] with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply. All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law. Competitive weekly/bi-weekly pay, discretionary bonuses, 401(k) with company match, Employee Stock Purchase Plan, paid time off (vacation, sick, volunteer, holidays, birthday, floating), medical/dental/vision, flexible spending accounts, company-paid life and short-term disability, plus optional long-term disability, and additional life insurance.

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  It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Benefits

• Competitive salaries for all team members paid weekly
• 401(k) Retirement Plan with company matching
• Employee Stock Purchase Program
• Paid Vacation, Sick Time, Volunteer Day, Holidays, Birthday, and Floating Holidays
• Paid Parental Leave, Adoption Assistance Program
• Medical, Dental and Vision Benefits
• Flexible and Dependent Care Spending Accounts
• Company paid Life insurance and Short-Term Disability
• Additional Life Insurance and Long-Term Disability also offered
• Mental, Physical and Emotional Well-Being Programs for Employees and Families
• Wellness Program and Safety Program with Bonuses for our Drivers
• Employee Referral Bonus Program