Back to Jobs

Creative Director Innovation

the LEGO Group
Boston, MA
Job Description

Are you ready to be one of our key creative drivers in the development of creative innovation in B2B and B2C for the Americas?

 This is your chance to bring to life the essence of the LEGO brand in the Americas. Ensuring that the LEGO DNA is present in everything we say for our Key Accounts, Shoppers and Consumers though exploring new creative media and technologies.


Core Responsibilities

The Creative Director Innovation will be part of the LEGO agency Leadership Team working closely with the Creative Director and Key Account Manager, and OLA Commerce organization, and key responsibilities include

  • Lead cutting edge innovative creative solutions for the LEGO Brand from a creative and marketing perspective working across the PMD and OLA organization bringing campaigns to life in the AMS to especially with regard to Key Accounts and new media/channel, commerce.
  • Play a key part in the creative ideation process for these projects and lead them with a matrix team, to name a few, OLA, PMD and M+C and our partners.
  • Work with and guide creative teams in our Boston teams working closely with both creative and comms strategy, OLA Commerce and the creative director to implement cross-platform work for campaigns, content, landing them in the USA in particular.
  • Present ideas clearly and strategically to market partners
  • Imperative and critical to bring new thinking and innovation to cross functional teams
  • Work across a multitude of disciplines such as B2B, B2C, including entertainment, and other areas in the business bringing together diverse disciplines to solve unique, matrixed briefs to drive the business for example.

Play your part in our team succeeding

Our LEGO Agency (OLA) is an organization that focuses on delivering best-in-class campaigns, insight driven & fit for purpose solutions across the LEGO group. The global development is driven out of The LEGO Groups head Quarter in Billund, Denmark and Boston. Location wise OLA has got 4 main Hubs based in 4 main regions – AMS, EMEA, China & APAC.

Our LEGO Agency Boston, serves the AMS markets, covering both North and South America. OLA Boston is focused on developing campaigns for the whole AMS region (with special focus on USA) including regional occasion campaigns, amplifying global campaigns to fit the USA region and localization of campaigns and is the COE for key Accounts, Walmart, Target and Amazon and develops strategies and creative for the Market and channels organization as well as audience specific for the USA. Covering full value chain from campaign strategy to final in-store solutions.

Do you have what it takes?

  • Min 10+ years of relevant experience with an integrated and innovation portfolio with both a traditional agency plus tech and innovation background.
  • Background in branding, art direction, digital execution and production with high level of technical , innovation, media, commerce, B2B, B2C, craftsmanship
  • Able to work independently and in a matrix organization.
  • Good communication and presentation skills.
  • Able to work in a fast-paced environment, managing multiple projects at a time.
  • Ability to collaborate effectively with multiple colleagues and also to lead through influence
  • Self-motivated, driven, strategic-minded and a great teammate.
  • Ability to prioritize, curious about learning, and growth attitude!

Additional Details On This Position

  • This is a Director level, individual contributor role based at 1001 Boylston St. in Boston, MA.
  • Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. They have an open, positive view of the world that motivates us to continuously strive to create a diverse, dynamic, and inclusive culture where everyone feels valued and has a sense of belonging.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

We consider all our employees' part of the LEGO family. Being part of our family also means playing a part in building a sustainable future and continuing our mission to #inspire and develop the builders of tomorrow.

Build your career brick by brick at the LEGO Group.

Compensation

The salary for this position has a range of $156,432.00 - $234,648.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Posted 2025-11-13

Recommended Jobs

LPN/LVN Long Term Acute Care (LTAC)

Amergis
New Bedford, MA

The Long-Term Acute Care LPN provides the delivery of directand indirect patient care to medically complex patients under the clinicalsupervision of the Registered Nurse in facilities or specialty car…

View Details
Posted 2025-11-12

Business Systems Analyst

Highmark Health
Boston, MA

**Company :** enGen **Job Description :** **JOB SUMMARY** ***** Due to Department of Defense (DOD) contract requirements, the incumbent who fills this position** must **be a US citizen and must also p…

View Details
Posted 2025-11-14

Executive Team Leader Service & Engagement (Assistant Manager Front End)- Swansea, MA

Target
Swansea, MA

The pay range is $60,000.00 - $120,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and cer…

View Details
Posted 2025-11-15

Warehouse Porter Custodian - 2nd shift

C&S Wholesale Grocers
North Hatfield, MA

Position Overview Keep our communities fed. Our focus is simple but meaningful, from our distribution centers to our offices every employee of C&S and their family of companies works to help fe…

View Details
Posted 2025-11-05

Nursery Chef - Worcester

Partou Childcare
Worcester, MA

We're on the lookout for an enthusiastic chef to become a part of our fantastic team at Partou Worcester Royal; 30 hours per week, Monday to Friday and a competitive salary of £12.71 per hour You'l…

View Details
Posted 2025-11-13

Principal Software Engineer - Java

Veeva Systems
Boston, MA

As a pioneer in industry cloud and one of the fastest-growing enterprise SaaS companies (surpassing $2B in revenue last year), Veeva is on a mission to help life sciences companies accelerate the del…

View Details
Posted 2025-11-13

Home Health Aide (HHA)

Privatus - Cape Cod
Falmouth, MA

Job Description Job Description Looking for a way to earn extra money with a flexible schedule? Privatus is the company for you!  About The Job: Privatus Care Solutions is offering exciting …

View Details
Posted 2025-07-25

Physician

Element Care
Lowell, MA

  Great Life work Balance position with excellent benefits!  We are seeking a Physician who is passionate about providing quality care to the geriatric population. The Physician participates as a memb…

View Details
Posted 2025-10-15

RESEARCH SPECIALIST II, School of Medicine, Pharmacology

Boston University
Boston, MA

This position will contribute to investigations into mechanisms of bacterial cell wall synthesis. It will involve contributions to experimental planning and design, requiring a background to support …

View Details
Posted 2025-10-22

Market Data Analyst

S4 Market Data
Boston, MA

Summary: **PLEASE NOTE - This is NOT a technical role for a Data Analyst, Data Scientist or someone with an IT background. Candidates MUST have experience in the Market Data realm and be able to ad…

View Details
Posted 2025-11-10