Brand Director

Phoenix3 Collective is seeking a dynamic Brand Director to increase awareness and help shape the future of culinary-driven experiences across its brands. This role sits at the intersection of brand strategy, concept innovation, and hospitality excellence, leading the development of compelling B2B marketing strategies to drive growth and retail concepts that inspire guests, strengthen brand equity, and shape culinary experiences.

This role owns brand strategy and execution at two levels:

1. The  B2B growth of brands such as Infuse and Culinour, and
2. The  B2C restaurant, café, and coffee concepts that those brands bring to life.

The Brand Director is responsible for carrying forward brand positioning, tone, and vision for Phoenix3’s operating brands. They also lead dining concept creation tied to specific locations, buildings, communities, and audiences. This includes shaping concepts from the ground up, from understanding the market and context to defining the idea, positioning it, and working with culinary and operations teams to ensure the menu and experience fully align.

Reporting to the Chief Marketing Officer, this senior leadership role partners closely with the marketing, culinary, operations, and business development teams. It is a hands-on role for someone who understands hospitality, has strong creative judgment, and can balance vision with execution across multiple brands.

Who are we?

Phoenix3 Collective is a family of innovative culinary hospitality companies committed to excellence, partnership, and performance. We elevate dining with brand-led strategy, operational expertise, and cutting-edge technology — creating a thriving ecosystem where hospitality concepts scale, standout, and succeed. We’re on a mission to modernize dining, and we’re doing it with agility, creativity, and purpose.

Why join us?

We offer something rare: The opportunity to  be an owner and build alongside a bold, growing organization, making a real impact. Here, you will:

1. Shape hospitality experiences that truly improve people’s daily lives
2. Help scale passionate, entrepreneurial businesses
3. Grow in a culture that champions innovation, collaboration, and shared success

We are building something extraordinary — and you can be a key part of it.

Who are you?

You are a brand leader with experience across both brand-building platforms and consumer-facing concepts. You bring:

1. Experience leading brand strategy in restaurant or hospitality environments, ideally across multiple brands or concepts.
2. The ability to steward a B2B brand, including positioning, tone of voice, visual standards, and client-facing messaging.
3. A strong eye for creative direction across brand identity, storytelling, guest experience, and physical space.
4. Some experience developing, designing, and/or contributing to business development proposals and RFPs.
5. The organizational and strategic ability to manage several brands and/or concepts at once without losing focus or quality.
6. A clear understanding of how local market dynamics, building context, demographics, and cultural trends should shape concepts and experiences.
7. Comfort partnering closely with culinary and operations leadership to build operationally executable programs and ensure the brand story and menu reinforce each other.
8. A solid understanding of how to utilize digital marketing, social media, and local store marketing to drive awareness and revenue.
9. Experience developing cohesive marketing plans and campaigns.
10. You know how to zoom out to protect a brand and zoom in to make a concept feel right.

Key Responsibilities

1. Own and evolve brand positioning, tone, and visual direction for Phoenix3’s operating brands, including Infuse and Culinour.
2. Ensure brand consistency across sales materials, proposals, digital platforms, client-facing touchpoints, and communications, while allowing room for evolution as the business grows.
3. Lead brand and concept development across a portfolio of consumer-facing restaurants, cafés, and coffee concepts.
4. Develop site-specific concepts informed by local market conditions, building context, audience demographics, and cultural trends.
5. Own concept creation from early exploration through launch, including naming, positioning, narrative, and overall brand direction.
6. Work closely with culinary leadership to ensure concepts are clearly expressed through the menu and food experience.
7. Work with designers, sales leaders, and operators on business development presentations and proposals.
8. Provide creative direction to internal teams and external partners, setting clear expectations for quality, clarity, and consistency.
9. Partner with operations teams to ensure concepts are realistic, scalable, and designed with real-world dining constraints in mind.
10. Translate consumer insights, market data, and performance feedback into brand and concept decisions.
11. Lead the development of integrated annual marketing plans that align brand priorities, culinary calendars, and revenue goals.
12. Oversee go-to-market planning for B2B and B2C tactics and initiatives across digital, social, and on-site channels.
13. Serve as a senior brand champion across marketing, culinary, operations, technology, and sales to ensure alignment and follow-through.

Qualifications

1. 8+ years of experience in restaurant, hospitality, or food-focused brand roles.
2. Experience owning or leading brand strategy across multiple brands, including B2B and B2C brands.
3. Strong background in concept creation, brand storytelling, lead generation, and creative design direction. A portfolio of relevant work is welcome.
4. Experience guiding digital marketing, social media, and local store marketing strategies.
5. Ability to create cohesive annual marketing plans that connect brand, food, and guest experience.
6. Strong communication and presentation skills.
7. Comfort working in a fast-moving, entrepreneurial environment.
8. Bachelor’s degree in marketing or a related field required. MBA is a plus but not required.

What We’re Looking For

1. Innovative: You spot an opportunity and know how to act on it.
2. Creative with judgment: You know what’s worth pushing and what isn’t.
3. Strategic organizer: You can manage complexity without overcomplicating things.
4. Hospitality-minded: You respect the realities of service, labor, and execution.
5. Builder: You enjoy creating structure and clarity where it doesn’t yet exist.
6. Collaborative: You earn trust quickly and work well across disciplines.

This is an in-office role based in the Waltham, MA HQ office.

If you're excited about owning brands at both the platform and concept levels and building hospitality experiences that are grounded, relevant, and well-executed, we’d love to talk.