Marketing Content Specialist
Overview
A leading global economics consulting firm is seeking a Marketing Content Specialist.
This firm is s looking for a Marketing Content Specialist to join either its Boston or New York office. The Marketing Content Specialist is a dynamic, creative, and collaborative role that supports a wide range of internal and external initiatives. This position develops content aligned with brand and business development priorities, working closely with colleagues in marketing and business development. The role blends writing, editing, proofreading, and content creation, and is responsible for producing diverse content types, including website copy, social media posts, and marketing collateral. The ideal candidate brings strong editorial skills, sharp attention to detail, and the ability to work efficiently and accurately under tight deadlines.
Key Responsibilities
- Write, edit, and proofread content for the company website and social media channels to promote articles, reports, events, announcements, and other firm deliverables
- Publish and update website content on a regular basis, managing review and approval workflows, and meeting tight deadlines
- Play a key role in public relations efforts by monitoring, posting, and tracking media mentions, and drafting press releases
- Prepare and publish internal communications, providing writing and editing support and managing content on the firm’s intranet and email marketing platform
- Use company-approved AI tools, mainly ChatGPT, to support drafting, repurposing, and editing of content in alignment with content review and quality standards
- Uphold and advocate for established Marketing processes, providing quality control support to ensure high standards across all Marketing content
- Contribute to additional content and marketing initiatives as assigned
Skills, Knowledge & Experience
- Bachelor’s degree, preferably in English, Journalism, Communications, or Marketing
- 3-4 years of professional content or communications experience; law firm or professional services experience strongly preferred
- Strong writing and editing skills with a clear, audience-focused style
- Excellent organizational, time-management, and attention-to-detail skills
- Ability to manage multiple deadlines in a fast-paced environment
- Working knowledge of digital content tools, including CMS platforms (e.g., WordPress) and social media management tools (e.g., Hootsuite, Sprout Social)
- Proficiency in Canva or similar design tools
- Familiarity with SEO/GEO fundamentals and basic performance metrics
- Experience using AI tools for content development
- Strong interpersonal skills and experience collaborating with senior professionals and subject-matter experts
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Ability to work independently and in a highly collaborative team environment
- Demonstrated ability to interact effectively across all levels of the organization
- Understanding of and commitment to maintaining confidentiality of firm information
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