Principal Technology Analyst, MarTech Platforms

Job Description

General Summary:

The Principal Analyst will serve as a strategic liaison between Marketing stakeholders and technical delivery teams, ensuring that business objectives are translated into actionable technology solutions. This role focuses on enabling and optimizing the Marketing Technology ecosystem—including Marketing Automation, Customer Data Platforms (CDP), and Web technologies—while maintaining compliance with legal and privacy regulations in a highly regulated industry. The ideal candidate combines deep technical expertise with strong business acumen and solution architecture principles.

Key Duties And Responsibilities

Business Engagement & Requirements Translation

• Execute the translation of defined business milestones, objectives, and KPIs from Marketing into clear, actionable functional requirements, ensuring all deliverables align with tactical project goals and enhancement roadmaps
• Coordinate and facilitate requirements gathering, ensuring all technical and operational requirements are captured, refined, and ready for development to support ongoing platform enhancements and operational improvement
• Translate business requirements into development ready user stories and functional specifications in Jira, define clear acceptance criteria and traceability to sprint goals, and coordinate closely with offshore development teams to sequence work, remove blockers, and ensure on time, high-quality enhancement delivery.

Technical Solutioning & Architecture

• Apply solution architecture principles to design scalable, secure and compliant marketing technology solutions
• Ensure integration across platforms such as Salesforce Marketing Cloud, Tealium CDP, Acquia Web
• Ensure cross-functional solution architecture with downstream systems like Veeva CRM and Snowflake
• Stay ahead of industry trends in marketing technology, digital engagement, AI and data-driven personalization.

Delivery Management

• Collaborate with offshore Managed Service Providers (MSPs) to ensure timely and quality delivery of technical solutions.
• Oversee sprint planning, backlog grooming and adherence to Agile methodologies.

Compliance & Governance

• Ensure all solutions comply with Global legal, privacy and data protection regulations related to collecting, storing and transmitting marketing data.
• Partner with internal compliance and security teams to maintain data governance and security standards.

Stakeholder Communication

• Act as a trusted advisor to Marketing stakeholders, providing insights on technology capabilities and limitations.
• Communicate technical concepts clearly to non-technical stakeholders.

Knowledge And Skills

• Strategic thinker with an enterprise-wide perspective.
• Deep technical knowledge of Marketing Automation (Salesforce Marketing Cloud, Marketo), Customer Data Platforms (Tealium), Web Content Management (Acquia or similar CMS)
• Strong understanding of solution architecture principles, including integration patterns and data flows.
• Knowledge of AI capabilities and their application in marketing and web technologies
• Familiarity with legal and privacy frameworks (GDPR, CCPA, HIPAA or equivalent) governing marketing data.
• Ability to write clear, actionable user stories and acceptance criteria.
• Excellent communication, stakeholder management and problem-solving skills.
• Strong organizational and project and project management capabilities.
• Very strong MS Office skills, including MS Project & Visio, Excel and PowerPoint experience
• Experience in Agile methodology

Education And Experience

• Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or related field or relevant work experience.
• Advanced degree (MBA or Master’s in Technology) preferred but not required
• 6+ years of experience in Marketing Technology, IT or related fields
• Proven track record of implementing solutions and driving adoption of platforms such as Salesforce Marketing Cloud, Tealium CDP and Acquia Web.
• Strong understanding of pharma/life sciences compliance requirements (OPDP, HIPAA, GDPR, 21 CFR Part 11).
• Hands-on experience with Agile delivery and managing offshore development teams.
• Proven experience designing and integrating large-scale enterprise platforms across Marketing, CRM, and Data Platforms
• Excellent communication skills with the ability to translate technical concepts into business value narratives.
• Strong vendor management and cross-functional collaboration experience.
• Strong problem-solving skills and the ability to work in fast-paced environments

Pay Range

$158,800 - $238,100

Disclosure Statement

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status

In this Hybrid-Eligible role, you can choose to be designated as:

• Hybrid: work remotely up to two days per week; or select
• On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]