Sales Manager — Dean’s Beans Organic Coffee

Sales Manager — Dean’s Beans Organic Coffee

About Dean’s Beans Organic Coffee

Dean’s Beans Organic Coffee is a pioneering Fair Trade and organic coffee roaster based in Orange, Massachusetts. For more than 30 years, we’ve used specialty coffee as a vehicle for positive social and environmental change. As a 100% worker-owned cooperative, we are committed to ethical sourcing, sustainability, social justice, and supporting coffee-growing communities around the world.

We are seeking a strategic, mission-driven Sales Manager to help lead our next phase of wholesale growth.

Position Summary

The Sales Manager will play a key leadership role in driving wholesale revenue growth while strengthening customer relationships and expanding Dean’s Beans’ market presence. This newly created position combines strategic planning with hands-on sales execution and works closely with the CEO to shape and implement the company’s wholesale sales strategy.

The ideal candidate is both a thoughtful strategist and an active relationship-builder who thrives in a collaborative small-business environment. This position is based onsite at our “Beanery” headquarters in Orange, MA, and includes regular travel throughout New England using a company vehicle.

Key Responsibilities

Strategic Leadership & Business Growth

• Partner with the CEO to develop and execute wholesale growth and revenue strategies
• Identify new markets, customer segments, and distribution opportunities
• Contribute to company-wide strategic planning and business decision-making
• Evaluate pricing, positioning, and product opportunities to support sustainable growth

Revenue Ownership & Sales Strategy

• Own wholesale sales targets, forecasting, and pipeline management
• Analyze sales performance and market trends to identify opportunities and risks
• Develop scalable sales systems and processes
• Lead strategic sales opportunities and contract negotiations

Customer & Market Development

• Build and maintain strong relationships with key wholesale accounts
• Develop strategic partnerships to expand brand reach and distribution
• Represent Dean’s Beans as a brand ambassador within the marketplace
• Gather customer feedback and translate insights into business opportunities
• Grow regional sales of Nice Nitro ready-to-drink cold brew products

Sales Execution & Enablement

• Design and execute outreach strategies, campaigns, and account plans
• Collaborate with the Marketing Manager to create effective sales materials and messaging
• Ensure responsive customer engagement, including product demos, education, and distributor coordination
• Provide monthly reporting on sales activities and outcomes
• Support accurate CRM and order management processes

Cross-Functional Collaboration

• Work closely with operations, production, and marketing teams to align sales strategy with supply planning
• Provide accurate forecasting to support production needs
• Ensure sales initiatives align with company values and long-term objectives

Qualifications

Required

• 5+ years of successful sales or business development experience
• 3+ years of sales management experience
• Demonstrated success driving revenue growth and developing long-term customer relationships
• Strong strategic thinking and problem-solving skills
• Proficiency with Microsoft Office, CRM systems, QuickBooks, and Canva
• Excellent communication, negotiation, and relationship-building abilities
• Ability to recruit, train, and support sales team members as needed
• Self-motivated with strong integrity, accountability, and initiative
• Ability to balance attention to detail with big-picture thinking
• Comfortable working independently and collaboratively in a dynamic environment
• Valid driver’s license and clean driving record; ability to travel throughout New England

Preferred

• Experience in coffee, food, beverage, or CPG industries
• Experience in entrepreneurial or small-business environments
• Familiarity with wholesale and retail distribution channels
• Experience implementing or scaling CRM and sales systems

Compensation & Benefits

• Salary range: $85,000–$95,000 annually, depending on experience
• Full-time salaried position (40 hours/week)
• Company-paid health, dental, life, and disability insurances
• Generous paid time off
• Reimbursement for eligible health/wellness and childcare/eldercare expenses
• 401(k) with company contribution equal to 5% of salary

After two years of employment, eligible employees may apply to become worker-owners in the cooperative.

How to Apply

Please send a resume and cover letter to: [email protected]
Applications without cover letters will not be considered.

Application deadline: Friday, June 12, 2026

Equal Opportunity Employer

Dean’s Beans Organic Coffee is an equal opportunity employer. We encourage women, people of color, LGBTQ+ individuals, and persons with disabilities to apply.

About Dean’s Beans

Dean’s Beans is a certified organic and Fair Trade coffee company sourcing coffees from farming cooperatives in 11 countries. Beyond coffee, our work includes innovative People-Centered Development programs focused on clean water, healthcare, education, and economic opportunity in coffee-growing communities.

In 2023, founder Dean Cycon transitioned ownership of the company to the employees, making Dean’s Beans a 100% worker-owned cooperative dedicated to carrying forward a legacy of putting people and planet before profit.

To apply for this job email your details to [email protected]