Social Media Marketing Manager

Job Description

Job Description

Social Media Marketing Manager

About Us

JP Carroll Roofing is a premier residential roofing company serving the Greater Boston area. Known for exceptional craftsmanship and best-in-class customer experience, we are rapidly growing and looking to expand our team with high-integrity, energetic professionals who take pride in their work.

We foster a supportive, team-first environment where driven individuals can grow their careers while making a real impact in our customers' lives. We combine structured processes with strong field leadership to set our team members up for success.

Position Overview

The Community & Social Media Marketing Manager is a unique role focused on enhancing and growing JP Carroll’s brand presence and reputation through key organic channels including but not limited to social media, local sponsorships & partnerships, referral program, email marketing and events. This will be an equal part creative and execution based role - great for a young and hungry creative leaning marketer looking to accelerate their skillset and career!

Key Responsibilities

Content creation & distribution:

• Create and distribute content for our social media channels (Instagram, Facebook,, TikTok, etc.)
• Assist in project photography, short-form video editing, and developing before/after case studies
• Analyze performance metrics and help fine-tune our content strategy over time

Referral Program & Email Marketing

• Support email and SMS campaigns planning to nurture leads, drive sales and customer engagement
• Build and grow our referral program - driving engagement and utilization from our customer base

Events & Community Engagement

• Plan, attend, and manage local events, sponsorships, and trade shows to boost visibility
• Represent JP Carroll Roofing in-person at networking events, Chamber of Commerce meetings, and community functions
• Maintain and grow relationships with local business partners and homeowners associations - including local businesses, sporting teams/facilities, community centers etc…
• Identify new marketing opportunities through in-person connections and local outreach
• Some travel within New England will be required

Required Skills & Qualifications

• 2–4 years of PR, creative or marketing experience (in-house or agency)
• Strong content creation skills — confident in creating short-form video, social posts, and light photo editing
• Friendly, outgoing, and comfortable talking with homeowners and small business owners
• Organized and proactive — able to juggle calendars, content, and community outreach with ease
• Familiarity with tools like Google Sheets, Canva, Meta Business Suite, and basic web CMS platforms
• Experience in construction, trades, or home services is a plus (but not required)

Supplemental Skills

• Comfortable working in a startup-like environment and wearing multiple hats
• Ability to shoot and edit simple reels, and create social content with tools such as Canva or Photoshop
• Prior experience managing or attending local marketing events is a plus

Schedule & Work Environment

• Full-time, in-person position.
• Typical hours are Monday to Friday, with some weekends based on project needs.

Join a company that values craftsmanship, communication, and continuous improvement. Apply now to be part of our growing JP Carroll Roofing team.