Brand and Influencer Marketing Specialist

Requisition Number: 70171

The company built on breakthroughs. ​ 
Join us.​ 

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.  ​ 

How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward. ​ 

​At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.​  

​Come break through with us. 

As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning’s Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries.

Scope of Position

In this role, you will collaborate with the director of marketing communications to create and implement marketing strategies that effectively promote the Corning Life Sciences family of brands, ensuring alignment with the needs of target audiences such as scientific researchers, biopharma teams, and bioproduction specialists. Additionally, you will manage brand campaigns, oversee influencer partnerships, work closely with creative teams, and analyze market trends to enhance brand equity and foster customer engagement.

This role will support brand oversight by ensuring guidelines remain up-to-date and marketing campaigns align with brand standards.

Additionally, the role will collaborate with an external agency to manage a scientific research-focused brand influencer program aimed at boosting brand awareness and driving sales. Responsibilities include identifying, engaging, and managing influencer partnerships, developing content consistent with brand messaging, and evaluating the performance of influencer campaigns.

Day-to-Day Responsibilities

• Collaborate with the director of marketing communications to develop and implement division brand strategy and related outbound marcom campaigns.
• Work with the director of marketing communications and marketing communications managers to develop and execute brand marcom campaigns, including marketing influencer programs, and synchronization with current marcom campaigns across various channels, including digital, social media and traditional advertising.
• Ensure consistency in messaging, visual identity and overall brand experience by ensuring brand guidelines are followed across all division materials.
• Work closely with the full marcom team and cross-functional internal teams to ensure to ensure brand consistency and alignment across marcom programs, materials, product launches, etc.
• Measure, analyze and report on KPIs for brand and influencer marcom program performance, to evaluate effectiveness and make data driven decisions for future marcom campaign improvements and optimizations.
• Oversee budget allocation and tracking for brand and influencer marcom programs to ensure effective resource utilization.
• Partner with external agency partner to research, identify, collaborate and manage relevant influencers to build partnerships and programs. Once influencers are identified, oversee the creation of engaging and brand appropriate content, successful execution and KPI tracking for influencer marcom campaigns.
• Work with internal legal teams to ensure brand and influencer marcom programs are aligned with Corning compliance.

• Inform and share brand and influencer campaign strategies and materials with CLS marcom counterparts in other regions for regionalization as appropriate. Participate in regular communications with regional teams/contacts as requested.

Experiences/Education - Required

• Bachelor’s degree
• Minimum 3 years’ experience in a Brand Marketing and/or Influencer Marketing Communications.
• Experience developing brand strategy, leading the day-to-day tactics and executing on defined strategies.
• Experience analyzing market data, tracking campaign performance, and identifying areas for improvement.
• Experience communicating brand messaging and strategy with cross-functional teams and external agencies.
• Experience identifying relevant influencers and developing effective social media campaigns.
• Experience negotiating with, and managing, external vendors.

Experiences/Education - Desired

• Bachelor’s degree in Marketing or Communications.
• Experience in life sciences industry or medical device.
• Experience working with global regional marketing communications teams.

This position does not support immigration sponsorship.

The range for this position is $86,882.00 - $119,464.00assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.

A job that shapes a life. 

Corning offers you the total package. 

Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial, and career from day one

• As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit that grows throughout your career. We also offer a 401(k) savings plan with company matching contributions. 
• Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, and disease management programs.
• Company-wide bonuses and long-term incentives, align with key business results and ensure you are rewarded when the company performs well – when Corning wins, we all win.    
• Getting paid for our work is important but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a peer-to-peer recognition program to celebrate success by recognizing colleagues who demonstrate above-and-beyond behaviors. 

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at [email protected] .