Director, Global Marketing Campaigns

Description

Manchester, NH/Boston, MA

About Us:

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.

As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic.

Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.

As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

Learn more at Sitecore.com

About the Role:

Sitecore is looking for a digitally savvy Director, Global Campaigns to lead the strategy, development, and execution of integrated, multichannel marketing campaigns that drive awareness, engagement, and pipeline for Sitecore. This leader will orchestrate cross-functional collaboration across field marketing, marketing operations, corporate communications, product marketing, digital marketing, and sales teams to ensure global alignment and measurable business impact.

Reporting to the SVP, Performance Marketing, you will lead a core team, supported by teams across marketing, to develop stand-out integrated campaigns and initiatives that keep Sitecore top of mind throughout the buyer journey and among all members of the buying group.

The ideal candidate for this role has led a global demand generation team in a B2B SaaS organization, has experience delivering end-to-end marketing strategies, and is motivated by achieving pipeline targets.

What You’ll Do:

• Lead and mentor a multinational team of campaign managers and specialists; Foster a culture of performance, collaboration, and innovation
• Develop and own the annual and quarterly global integrated campaign strategy and planning process; Ensure cross-functional support across core teams and executive leadership
• Define campaign objectives, KPIs, and performance frameworks focused on pipeline generation, speed-to-lead, and sales cycle acceleration
• Partner with content, creative, events, and digital marketing teams to develop campaign assets, offers, and connected experiences optimized for conversion
• Collaborate with Field and Partner Marketing to adapt global campaigns to local markets and to our partner ecosystem
• Use data and insights to continually enhance targeting, messaging, and conversion paths
• Partner with Product Marketing to convert messaging and positioning into market-ready campaigns
• Define campaign KPIs and manage reporting dashboards; Analyze campaign performance across campaigns, tactics, and channels; Provide insights and recommendations for improvement
• Test, learn, and iterate based on data-driven insights to increase efficiency and impact
• Oversee campaign budgets and ensure effective resource allocation across priorities
• Manage external agencies and partners to support campaign execution

What You Need to Succeed:

• 10+ years of experience in demand generation, revenue marketing, or performance marketing leadership for a B2B enterprise technology company
• Deep understanding of the B2B buyer’s journey and modern integrated marketing techniques
• Ability to work and maintain collaboration across teams in a fast-paced environment
• Proven organizational, planning, and project/campaign management skills; excellent communication and presentation skills
• Strong ability to partner cross-functionally and influence senior stakeholders
• Comfortable working in fast-paced, matrixed global organizations
• Proven ability to pivot and adapt to changing market needs and corporate initiatives
• Positive energy, creativity, and a sense of fun. The person in this role will inspire teams, celebrate wins, and learn from setbacks
• Excellent strategic thinking, storytelling, and project management skills

Why You Should Click ‘Apply’:

Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel. It’s never been a better time to join Sitecore. Growth for us means growth for you and your career.

Great team and company culture! You can find out more about our company cultureand learn about our commitment to creating a diverse and inclusive workplace,on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

Compensation range: $170k to $210k salary plus 20% bonus structure

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

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