Lead planning

Become a part of our caring community and help us put health first

CenterWell is redefining senior-focused care—and we’re looking for a strategic marketing leader to help drive brand planning and integration across our growing organization. As Lead, Planning & Integration, you’ll play a pivotal role in aligning brand strategy with enterprise priorities, ensuring cohesive execution across channels, teams, and initiatives.


This role is ideal for a collaborative, detail-oriented leader who is passionate about building brands, driving growth, and shaping meaningful brand experiences.

Key Role Functions

Strategic Support, Planning & Alignment

• Lead annual and quarterly brand planning processes, ensuring alignment with enterprise goals and market needs

• Partner with cross-functional teams to integrate brand strategy into marketing campaigns and member engagement initiatives

• Support evolution of brand architecture, positioning, messaging frameworks, and brand health KPIs

Campaign, Project & Process Management

• Oversee high-impact brand-building campaigns, including creative development, sponsorships, partnerships, and community engagement

• Lead marketing plan development in support of integrated health initiatives

• Develop and manage planning frameworks, timelines, and tools to support efficient execution and cross-team collaboration

• Identify opportunities to streamline workflows and improve marketing operations across the brand team

Stakeholder Engagement

• Serve as a key liaison between brand marketing, line of business marketing and enterprise partners, ensuring transparency, alignment, and timely communication

• Support leadership in preparing strategic presentations, planning documents, and performance updates

Impact

This role ensures CenterWell’s brand strategy is consistently and effectively executed across the organization—driving clarity, cohesion, and impact in how we show up for the people we serve.

Use your skills to make an impact

Required Qualification s

• Bachelor’s degree in Marketing, Business, Communications, Business Administration, or related field

• 8+ years of experience in marketing strategy, planning, or operations

• Strong project management skills, with experience managing timelines, frameworks, and cross-team collaboration

• Track record of successfully developing and executing integrated marketing campaigns

• Analytical mindset with experience in brand health tracking, consumer insights, and data-informed decision-making

• Proven ability to influence stakeholders and drive alignment across diverse teams

Preferred Qualifications

• MBA or Master’s degree in marketing, advertising, communications or a related field

• Experience in healthcare or senior services

• Familiarity with brand strategy frameworks and marketing planning tools

• Ability to synthesize insights and data into actionable marketing strategies that support enterprise goals

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Required Qualifications

• Bachelor’s degree or higher in Marketing, Advertising, or a related communications field

• 3+ years of experience in marketing, brand, experiential, or related fields

• Proven ability to plan and execute brand activations, campaigns, and events that drive engagement and brand loyalty

• Strong understanding of modern marketing tactics including digital, content, and experiential strategies

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing performance metrics

• Ability to thrive in an agile environment and manage and prioritize diverse projects

• Demonstrated ability to work virtually, be self-directed and motivated, and meet deadlines

• Strong interpersonal, oral, and written communication skills

• Excellent project management and organizational skills with attention to detail

• Strong interpersonal and communication skills, with the ability to collaborate across internal teams and external partners

• Ability to collaborate with internal teams and external agencies to support campaign delivery and optimization

Preferred Qualifications

• Experience managing sponsorships, partnerships, and brand activations in healthcare, insurance, or other regulated industries

• Exposure to campaign briefing, reporting, and optimization processes

• Experience working in cross-functional teams and fast-paced environments

• Background in creative development, strategic planning, or experiential storytelling

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$126,300 - $173,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 10-22-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.