Content Marketing Manager (LEGO Education)

Job Description

Are you passionate about creating eye-catching meaningful, and memorable content that inspires educators and drives business growth?

The LEGO® Education US Marketing team is looking for an outstanding Content Marketing Manager who embodies the roles of strategist, creator, and overseer. In this role, you will own the full content lifecycle – across all products, personas, and funnel stages – and shape how our US audience discovers and engages with LEGO Education content! This is a highly hands-on and impactful role where you’ll lead the production of long-form and short-form content, create and manage our content calendar, and build a scalable content engine. This role’s responsibilities include coordinating copywriting and creative development resources.

This is your golden opportunity to join our team and deliver an outstanding content experience for the best brand in the world, while of course having fun along the way!

Please Note:

• No relocation assistance is offered for this position.

• The role is based out of our new Boston HUB located at 1001 Boylston Street. Our hybrid working model is 3 days office/2 days home weekly.

Core Responsibilities

• Partner with produc t , marketing, sales, and data teams to gather insights and develop a content strategy, including evaluating existing content against key personas and stages of the buyer’s journey, and identify opportunities for revised and/or new assets.

• Develop relevant and persuasive content, including coordination of copy writing and graphic production, across various formats (e.g., whitepapers, infographics, presentations, direct mail, etc. ).

• Collaborate with education impact, sales, and marketing teams to develop case studies, stories, and testimonials of successful customer implementations.

• Lead print marketing strategy and portal, including retirement of old assets, producing new materials, and enabling self-service for sales teams where applicable.

• Create, update, and lead communications of a quarterly/monthly content marketing calendar aligned with marketing and business priorities.

• Support in-person and virtual event marketing with session abstracts, talking points, slide decks, and follow-up materials.

• Build ready-to-use, easily customizable templates for certain key sales assets.

Play your part in our team succeeding

In this unique position that sits at the intersection of strategist, creator, and manager, you will play a critical role in bringing LEGO Education content to the market. You will drive the creation, distribution, and success of our content, which ultimately serves to deliver our products to educators to help them positively impact mill ions o f students across the US.

Do you have what it takes?

The ideal candidate brings several years of experience from a global company ideally with:

• Experienced in content marketing, preferably in the B2B education tech industry.

• Proven track record of creating and delivering a creative content marketing strategy, including experience managing copywriting and design resources.

• Exceptional stakeholder management and communication skills.

• Strong organizational and project management skills, with impeccable attention to detail.

• Proven problem-solving skills and the ability to work in a fast-paced environment with tight deadlines.

• Skilled in diverse copywriting: long-form, short-form, and technical.

• Owned end-to-end content marketing calendar: creation, maintenance, and distribution.

#LI-SK1

#LI-Hybrid

#LEGOEducation

Compensation

The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave –We offer enhanced paid leave options for those important times.

Insurances –All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.