Category Insights Manager
- Leads wine category analytic projects to support the CSI and Strategic Accounts teams in the areas of product assortment, shelf sets, promotions, pricing, and other opportunities
- Utilizes all available data sources, including store level data, shopper insights, and category expertise to develop analyses and make shelf/adjacency/assortment recommendations to maximize wine category sales
- Establishes a leadership position and builds collaborative relationships with key customers, and influences through the development and presentation of compelling category strategies and insights
- Contributes to the development of category leadership strategy in partnership with internal stakeholders
- Consults with and trains internal team on assortment and space analytics, software/tools, and best practices
- Advises internal and external partners on new items, deletes, and planner recommendations
- Collaborates with the CSI and Strategic Accounts teams on key customer insights and opportunities
- Communicates insights in a clear and concise manner that allow key stakeholders to quickly grasp the actions and set appropriate strategies
- Assists Strategic Analytics team on custom projects supporting our brand strategies and key sales objectives including making actionable recommendations
- Remains aware of inventory levels to ensure product availability to support current programming
- Increases level of wine knowledge through continuous education
- Other duties may be assigned
- Bachelor's degree, preferably in Business with a Sales, Marketing or Statistics concentration
- Minimum 8+ years of relevant business analysis experience required, with a focus on category management
- Must be able to travel to attend retailer/distributor meetings, sales meetings, and/or market visits
- Fluent in Nielsen/IRI scan data analytics, and other syndicated and custom data, developing analytic solutions to solve business issues and capitalize on growth opportunities
- Familiarity with wine industry depletion, scan, and consumer/shopper data and reporting
- Strong understanding of the CPG industry, retail channels and strategies, including expertise in category management
- A high degree of experience with space management tools (e.g. JDA)
- Expert skills in various tools and platforms required; strength in Excel, PowerPoint, multi-dimensional tables, statistical software, and the ability to report, graph and present complex information
- Excellent analytical and data management skills with the ability to deliver solutions based on objectives
- Demonstrated ability to develop internal and external business relationships, working collaboratively to define needs and objectives
- Ability to distill complex statistical concepts and methodology, and communicate insights to cross-functional teams with varying levels of understanding in this area
- Ability to effectively work and collaborate within a team structure
- Strong project management skills and ability to plan and prioritize work effectively in a fast-paced environment
- Solid business acumen and problem-solving skills. Commitment to quality, accuracy, and continuous improvement
- Relevant Space Management or Category Management certifications highly desirable
- Must be able to travel to attend sales meeting and market visits
- Requires ability to travel frequently and flexibility in schedule to work evenings and weekends as needed
- This is a remote position that requires working out of a home office
- Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
- Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
- Interpersonal Skills: Demonstrates the ability to work well with other employees, clients, and with external organizations
- Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
- Follows all Company policies and procedures
Nearest Major Market: Boston Job Segment: Marketing Manager, Equity, Manager, Marketing, Finance, Management
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