Northeast Territory Sales Manager

THE COMPANY

Who We Are: Tradition and Innovation

HAIX® is a family-owned footwear manufacturer trusted by thousands of firefighters, EMTs and paramedics, law enforcement officers, foresters and arborists, safety workers and more. We hand-craft over 1 million pairs of shoes annually and we are proud to sell them to dealers, distributors, and directly to individuals around the globe.

Our US office was established in 2003 and serves the United States and Canada.

Our mission has always been to make the best specialized footwear on the market. Period. We offer the industry's most innovative and thoughtfully designed products. We aim to create protective, comfortable footwear at a good price-to-performance ratio—boots that stand up to years of use under the most rigorous conditions. The safety of our customers is our top priority.

THE ROLE

The Northeast Territory Sales Manager is responsible for driving sales and business development for HAIX North America Inc. within the first responder market. This role focuses on expanding market presence for HAIX's high-performance footwear, managing dealer and distributor relationships, identifying new growth opportunities, and positioning HAIX as a trusted footwear provider for municipal fire departments, police agencies, and other first responder organizations.

The Northeast Territory Sales Manager reports to the Senior Vice President, Vice President, and Director of Sales; primarily reporting to the Director of Sales for day-to-day operations. The assigned territory includes New York, Connecticut, Massachusetts, Vermont, New Hampshire, Rhode Island, and Maine.

THE JOB

Sales Activities & Efforts

• Servicing of existing accounts, obtaining orders, and establishing new accounts
  • Organizing of daily work schedule to call on existing or potential new customer accounts
  • Training and support to maintain and establish a dealer network
  • Supervision, coaching and training of dealer internal sales representatives (if applicable)
  • Weartest implementation with key accounts; control and project management
• Attendance at regional &/or national trade shows
  • Attendance at annual NFPA meetings (if applicable); report to management and HNA sales team important information pertaining to NFPA compliance and standards.
• Inform management and HNA sales team on the status of activities in territory
  • Territory Forecast development/vision
  • Competitive analysis and market research
  • Sales projects updates
  • Sales Tools
  • Summarize customer visits with the “Visit Report” sent to HNA sales team with in 5 days of the visit; average of 8 customer visits per week.
• Attendace at periodic sales meetings (3-4 per year)
• Compliance with the HAIX brand image (clothing, sample bags, car logo, etc.)

Sales and Marketing Budgeting & Planning

• Management of Territory Sales & Goals
  • Analysis of monthly sales numbers & turnover
  • Control of customer/dealer stock
  • Supervision and control of customer dealer offers and price lists
  • Forecast of annual sales for territory
  • Work with Distribution regarding special products needs and order processing from Germany.
  • Ongoing economic analysis of dealer network

• Planning and controlling of budgetary items within the territory
  • Travel arrangements
  • Tradeshow expenses
  • Territory Advertising/Other Marketing
  • Weartest Management
  • Sales Tools
  • Dealer Materials

THE SKILLS NEEDED

• Proven track record in dealer B2B and end-user sales, ideally within the fire safety, law enforcement, EMS, or PPE industries.
• Strong understanding of the first responder industry's operational needs, safety requirements, and buying behaviors.
• Excellent communication, organizational, and presentation skills.
• Ability to work independently while contributing to a broader sales team.
• Must be willing to travel very frequently (80-90% travel) within the Northeast Territory including NY, CT, MA, VT, NH, RI, ME
• Passion for high-performance products and a commitment to representing a premium brand.

THE PERKS

HAIX is proud to offer a competitive salary and benefits packages, an outstanding company environment that fosters growth, education & development and a product and mission you can confidently stand behind.

Comprehensive Health Benefits
Stay healthy and covered with our competitive medical, dental, and vision plans, short-term and long-term disability insurance, and Life Insurance and AD&D.
Retirement Savings
Plan for your future with our 401(k) program.
Paid Time Off
Work-life balance is key! Enjoy paid vacation, sick days, and holidays to recharge and spend quality time with loved ones.
Training and Development
Interested in developing your skills and working to take your next step in your career? HAIX offers an outstanding team environment that fosters growth, education & personal development opportunities that will grow with you!

Anticipated base annual salary range: $80,000 - $95,000 plus commission