Business Development Representative, East

Who We Are

Ready to make a real impact in cybersecurity? At Critical Start, we're not just protecting organizations; we're redefining how it's done. We're a team united by an inspiring purpose: to stop breaches, simplify security, and shape the future of cyber defense. If you're passionate about cutting-edge technology, thrive in a collaborative environment, and want your work to truly matter, you've found your home.

We deliver 24x7 AI-accelerated, human-validated detection, investigation, and response across IT and OT. This means we cut through the noise, investigate real threats, and take trusted, SLA-backed action—all powered by the brightest minds and the latest AI. Since 2012, we've been helping organizations outpace evolving attacks with faster response , fewer escalations, and measurable risk reduction.

Innovation isn't just a buzzword here; it's our DNA. We pioneered the first MOBILESOC app for on-the-go detection and response, infused AI into automated alert resolution to eliminate noise, and slashed investigation time by an astounding 99.3%. We're transforming how security teams work, and you could be a part of it. From AI-assisted triage to analyst copilots that elevate human expertise , we combine machine intelligence with human judgment to deliver outcomes our customer’s trust.

If you're looking for a high-trust, high-impact team where your ideas are amplified by AI and valued by colleagues and customers alike, Critical Start is the place for you. Come build the future of cybersecurity with us.

Want to hear from our team? Watch these videos to gain insights into life at Critical Start or check out our Glassdoor reviews for an inside look.

Who You Are

You are a highly motivated, curious, and proactive Business Development Representative (BDR) who plays a central role in accelerating revenue. You blend classic outbound prospecting skills with modern AI-driven workflow automation to generate new business opportunities across your assigned territory and target accounts.

You are comfortable working at the intersection of Marketing, Sales, Partners, and Operations. You understand how to prioritize accounts using intent, behavior, and data signals. You thrive in a fast-moving environment where you own your daily workflow, identify opportunities independently, and consistently create qualified sales meetings.

The ideal candidate is energized by pipeline creation and high-volume outbound outreach, while balancing strategic account penetration with consistent meeting-request cadences. This individual effectively leverages AI tools for research, personalization, content creation, and productivity, and collaborates closely with Demand Generation Associates to coordinate campaigns, event follow-up, and outbound execution. They proactively seek opportunities to optimize workflows, automate repeatable tasks, and improve speed-to-lead.

This is an ideal role for someone who wants to contribute to a fast -growing cybersecurity company and grow quickly into more senior sales or marketing roles.

What You Will Be Doing?

• Execute high-quality outbound sequences using email, calls, social, and event-based outreach to generate meetings and sales-qualified opportunities.
• Own 100% of follow-up for all inbound and event leads with speed and precision, meeting SLA expectations.
• Run a mix of account penetration cadences and meeting-request cadences aligned to quarterly goals.
• Personalize outreach using AI-generated insights, summaries, talk tracks, and message variations tailored to persona, industry, and buyer triggers.
• Partner with Demand Generation Associates to co-build and execute outreach around events, webinars, campaigns, and competitive takeout plays.
• Work with Account Executives to identify target accounts, build outbound territory plans, and review weekly account engagement.
• Share prospect and market insights with Marketing to influence campaign direction and strengthen messaging.
• Support partner-led events and co-marketing programs (Microsoft, Stratascale, VARs) by driving registrations, attendance, and post-event conversions.
• Use AI for account research, persona summaries, objection handling, call preparation, and drafting first-pass email versions.
• Leverage automation and workflow tools to streamline repetitive tasks, maintain consistent follow-up, and optimize productivity.
• Maintain and refine AI-assisted cadences, templates, and snippets in Groove or Clari to continuously improve performance.
• Document best practices, conversion patterns, and outreach learnings for ongoing optimization.
• Log all outbound and inbound activities accurately in Salesforce to ensure clean lead, contact, and account hygiene.
• Analyze engagement and intent data (opens, clicks, replies, scores) to improve targeting, sequencing, and prioritization.
• Provide weekly updates on meeting creation, outbound volume, pipeline influence, and opportunity progression.

What You Will Bring?

Required Qualifications:

• 2+ years of experience in BDR, SDR, inside sales, demand gen, or related lead-gen roles.
• Proven success building outbound workflows and generating qualified meetings.
• Experience using AI tools for content generation, research, sequencing, and workflow efficiency.
• Strong ability to stay organized, self-direct, and independently prioritize daily execution.
• Proficiency with Salesforce, 6sense, Groove/Clari, LinkedIn Sales Navigator, and B2B intent tools.
• Excellent communication skills—clear, concise writing and strong verbal presence.
• High attention to detail, with the ability to analyze data and adjust strategy based on performance.
• A genuine appetite to learn MDR, security operations, competitive landscapes, and buyer pain points.
• Collaborative mindset and willingness to coach and be coached .

Desired Qualifications:

• Bachelor’s degree in business, sales, marketing, or related field preferred.
• Experience in cybersecurity or SaaS desired.
• Experience operating in partner-led sales environments (Microsoft, VARs, MSSPs, etc.) a strong plus.

What It's Like Working Here

Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously. 

Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking. 

Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong, bubble hockey machine, foosball, or the gaming machine. What harm does a little healthy competition among friends do? 

What does our Compensation and Benefits package entail? 

• Competitive salary with bonus potential 
• Comprehensive health benefits with generous employer contributions for medical, dental, and visio n
• Additional Ancillary Benefits offered at 100% employee contribution
• Unlimited PTO (Paid Time Off) policy
• Paid Parental and Military Leave 
• Dental and Vision Plan 
• Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage 
• Additional Voluntary Life Insurance coverage 
• 401(k) Plan with Matching Program 
• Mines Employee Assistance Program
• Monthly Wellness Initiatives 
• Optional Pet Benefits Discount Plan 

We prioritize your privacy and security. Please note that Critical Start will never request financial information or sensitive personal data during the interview process. If you encounter any suspicious requests, do not respond and contact us directly at [email protected]. Thank you for helping us maintain a safe and trustworthy hiring experience.

Critical Start welcomes people from all backgrounds and walks of life . One of our core values is to “Do what’s best for our employees,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

Mental And Physical Requirements

It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities. 

Physical: 

• Stationary position for extended periods of time.
• Constantly operate a computer.  
• Occasionally you may be required to move equipment or other items up to 20 lbs. 
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. 

Mental: 

• Must be able to apply established protocols in a timely manner . 
• Make timely decisions in the context of workflow. 
• Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota. 
• Ability to work effectively and efficiently in high stress situations. 
• Ability to simultaneously address multiple complex problems. 

For positions that can or will be performed, in whole or in part, remotely within the U.S., range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, experience, performance in the role and potential for revenue generation (sales roles only).

Compensation:

The total compensation range (base) being offered for this role is [$70,000 - $80,000 USD].

Additional Compensation:

This role is eligible for the following: performance-based variable compensation.

Employment Benefits:

Comprehensive health benefits with generous employer contributions for medical, dental, and vision , unlimited PTO (Paid Time Off) policy, paid Parental and Military Leave, dental and vision plan, Employer-provided Life Insurance (up to $100K coverage), Long-Term Disability, and Short-Term Disability coverage, 401(k) Plan with Matching Program, 24/7/365 availability of Employee Assistance Program.

Application Deadline:

The application deadline for this position is December 31, 2025.

How to Apply:

Interested candidates are invited to visit our career site and apply for the position: