E-Commerce Manager (Lifestyle brand client)
- Lead end-to-end merchandising strategy across homepage, collection, and PDPs—ensuring alignment with business goals, campaign narratives, and seasonality.
- Own site taxonomy, navigation, filters, and product organization to maximize findability and elevate the path-to-purchase.
- Manage product lifecycle online, including SKU setup, enrichment, categorization, cross-sells/upsells, and asset management.
- Coordinate merchandising for seasonal launches, sitewide promos, and new product rollouts with flawless execution.
- Develop and execute CRO strategies across site funnels using insights from tools like GA4, Hotjar, and Shopify analytics.
- Partner with UX and Marketing to identify friction points and lead A/B and multivariate tests focused on improving conversion, bounce, engagement, and average order value.
- Drive personalization and recommendation strategies leveraging platforms such as Dynamic Yield, Nosto, Bloomreach, etc.
- Track and report on performance of tests, product placements, content updates, and layout changes—turning insights into clear action plans.
- Work with Creative and Content teams to ensure merchandising assets are consistent with brand standards and support the user journey.
- Conduct regular QA/UAT to maintain accuracy of content, product data, SEO tags, and technical functionality across mobile and desktop.
- Champion ongoing optimization of merchandising and CRO playbooks, establishing scalable best practices for future growth.
- 4–6 years of eCommerce site merchandising and/or CRO experience, preferably with a digitally native or DTC brand.
- Strong command of Shopify Plus (or comparable CMS/PIM), and proficiency with testing and analytics tools like GA4, Looker Studio, Hotjar, VWO, or Optimizely.
- Deep understanding of digital shopping behavior, funnel optimization, UX principles, and data interpretation.
- Experience working with personalization engines and merchandising automation tools (e.g., Nosto, Dynamic Yield).
- High attention to detail, strong organizational skills, and an ability to manage complex, cross-functional initiatives.
- Passion for creating elegant, high-converting digital experiences backed by performance data.
- Estimated salary range: $76,000 – $90,000, commensurate with experience.
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