Contract Shopper Marketing Manager
About the Wellness Pet Company
The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that are made with the perfect balance of high-quality natural ingredients paired with the latest scientific research and technologies. As a community of people working together, Wellies are positively obsessed with how to deliver proven health outcomes that pet parents can see and pets can taste. Wellies bring their best to work every day, come ready to collaborate, embrace the hard things, and own their outcomes.
This can be a fully remote position but candidate must be available to work East Coast hours
We are seeking a contractor to join our team on a temporary basis. The Contract Shopper Marketing Manager will provide best-in-class, hands-on marketing support for Wellness Pet accounts and serve as the primary Marketing resource for the retail Sales team.
What You’ll Accomplish
- Lead the execution of monthly customer programs and Joint Business Plan (JBP) initiatives across omni-channel and in-store touchpoints, ensuring cross-functional alignment, timely delivery, and strong project management throughout
- Develop and activate in-store marketing strategies and tactics that support key brand initiatives and retail activations, including the development of merchandising vehicles, displays, and in-store POP (e.g., signage, training materials, endcap headers, shelf talkers, aisle violators, window clings, banners, IRCs/stickers, and sell sheets).
- Manage relationships with the Retail Media Network teams, reviewing performance reports and optimizing programs based on key marketing metrics (CTR, redemption, engagement, and sales performance) across media channels
- Lead cross-functional teams and the creative development of Shopper Marketing materials in collaboration with Creative, Brand, and Sales to ensure timely, on-brand execution across digital and in-store assets
- Manage and update online product listings, PDPs, and retailer digital platforms to ensure accurate, optimized content, current offers, and targeted advertising opportunities
- Create and deliver Trade and Customer Show support materials, such as booth graphics, customer presentations, samples, and signage
Who We’re Looking For
Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:
- Always starts with the consumer
- Is dedicated to doing it right the first time
- Brings their best every day
- Has an “all-in” mindset
- Embraces the hard things and does them right away
- Owns their outcomes
- Gives back to their community
In addition, for this specific role, we need someone who has a:
- A bachelor's degree in business management or marketing
- A minimum of three years of relevant professional experience
- Consumer Packaged Goods experience required
- Passion for success and a readiness to learn and develop within a high-volume and fast-moving team
- High-level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results
Why Wellness Pet?
We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally. More information about what makes us special can be found on our website. The Wellness Pet Company is proud to be an equal opportunity workplace. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
The salary range for this position is $80 to $90 per hour, based on a full-time work schedule, anticipated responsibilities, market benchmarks, and organizational equity. Compensation may vary within that pay range depending on the selected candidate’s professional background, experience, operational needs, and other considerations permitted by law. The full compensation details will be communicated upon finalization of the employment offer and may include eligibility for participation in a bonus program.
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