Director, Global Marketing Qfitlia
- Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Qfitlia and amplify real-world clinical experience.
- Design innovative peer-to-peer educational formats, including case-based learning, and interactive workshops to support clinical decision-making and knowledge exchange.
- Partner with the HCP Marketing Lead to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendors to execute industry leading educational programs.
- HCP Engagement & KOL Strategy
- Partner with cross-functional and affiliate teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates.
- Develop and implement strategic engagement plans for different HCP segments, including doctors, nurses and other comprehensive care team members.
- Lead the planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshops.
- Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venues.
- Lead development of patient-directed materials with a focus on ex-US markets. Serve as key business partner for initiatives with public affairs.
- Partner closely with the HCP Marketing Lead on the execution of the HCP core campaign, materials, and programs
- In collaboration with device team, drive device messaging creation, training and pull-through
- Orchestrate advisory boards and expert panels to gather actionable insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions
- Serve as the marketing liaison with cross-functional partners to generate actionable insights from market research and competitive intelligence
- Bachelor’s degree and 8+ years or Advanced degree (pharmD) with 4+ years of experience with demonstrated success in a variety of roles supporting pharmaceutical/vaccine products
- Strong scientific acumen with ability to engage effectively with medical experts and KOLs
- Proven track record in content development for health care providers
- Demonstrated ability to understand and anticipate customer needs
- Demonstrated success working collaboratively across functions, cultures, and countries
- Experience managing an advertising agency and related budgets
- Excellent organizational, interpersonal, and communication skills.
- Strategic thinking and prioritizing capacity
- Strong project management skills
- Ability to cooperate transversally
- Customer focus
- Results driven with a strength in transversal cooperation and a strong influencer.
- Team-oriented
- Clear and concise communication skills
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
#LI-GZ #LI-Onsite
#vhd All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
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