Brand Marketing Manager - Lighting Products

Brand Marketing Manager – Lighting Products

Location: Woburn, MA

Company: 3LED Group**

About 3LED:

3LED Group is focused on delivering high-quality lighting solutions to B2B customers and channel partners.
3LED’s marketing needs are practical, sales-aligned, and execution-oriented.

Role Overview:
The Brand Marketing Manager is an execution-oriented marketing operator supporting sales growth, channel development, and customer engagement. This role focuses on sales enablement, campaign execution, partner programs, and local marketing initiatives. It is not a corporate strategy role.

Core Responsibilities:
Website & Sales Collateral:

• Develop product sheets, case studies, and presentations.
• Support quoting and proposal materials.
• Maintain website content and product updates.

Channel & Partner Marketing:

• Coordinate trade shows and industry events.
• Support partner outreach programs.
• Execute email campaigns and follow-up programs.

Campaign Execution:

• Implement targeted outreach initiatives.
• Coordinate with central marketing for CRM integration.
• Track campaign performance and report results.

CRM Discipline:

• Ensure marketing-generated leads are properly captured.
• Maintain clean data entry standards.
• Support Salesforce reporting requirements.

Qualifications:

• 5–10+ years in B2B marketing, preferably lighting, interior design, industrial or manufacturing.
• Strong execution skills (collateral, email campaigns, events).
• Comfortable working closely with sales teams.
• Practical, hands-on mindset.
• Experience with CRM systems preferred.
• Comfortable working on-site in a manufacturing environment.

What This Role Is Not:

• Not a group-level strategy position.
• Not a brand architecture role.
• Not a corporate communications role.

This is a practical, embedded marketing execution role.

Compensation: Competitive base salary plus performance-based bonus.

We believe that Bright Minds Make Light Work™. Since 2003, our team of innovators, engineers, and creators has been revolutionizing the way the world experiences light. From our headquarters in Woburn, MA, we design, develop, and manufacture cutting-edge LED components and modules that power lighting solutions in homes, businesses, and critical industries like science, medicine, aerospace, and the military.Our mantra, Bright Minds™, reflects our commitment to fostering a culture of ingenuity, collaboration, and excellence. We are more than a workplace—we're a team of diverse, driven individuals united by a passion for innovation and an unrelenting focus on delivering exceptional results. We value growth and celebrate our people. By promoting from within and rewarding outstanding work, team contributions, and commitment, ensures that talent and dedication never go unnoticed.Our compensation and benefits are crafted to attract and retain the best. In addition to competitive base salaries, we offer quarterly bonuses, profit-sharing opportunities, and a robust benefits package, including: a group wide Fidelity 401(k) plan with a generous 6% company match. The Gradifi program, helping employees pay off student loans or save for their children’s education.Comprehensive healthcare, dental, life, and disability coverage—with 100% of premiums covered for individuals.We are proud to be recognized as a leader in innovation and growth. We’ve been named one of Red Herring's Top 100 Most Innovative Companies in the Americas and featured in Inc. Magazine's list of fastest-growing manufacturing companies in the U.S.. Our patented technologies are trusted by some of the world’s most iconic brands and can be found in over 40 countries worldwide. If you’re ready to bring your Bright Mind™ to a team that’s transforming the lighting industry, we want to hear from you!