Manager of Demand Generation

We’re looking for our next Channel Champion to join the team as Manager of Demand Generation

About Channelscaler

Channelscaler is transforming how companies scale through their partners. Our AI-powered platform automates and simplifies partner engagement — from onboarding and incentives to performance tracking — helping vendors and partners grow faster together.

With one unified system, companies manage their entire partner lifecycle with ease and clarity. We’re building a category-defining company rooted in expertise, empathy, and innovation — and we’re just getting started.

About the Role

As the Manager of Demand Generation, reporting to the SVP of Marketing, you’ll help drive our next stage of growth by improving how we design, execute and optimize programs that generate qualified pipeline through account-based marketing (ABM) and other digital demand strategies focused on our enterprise prospects.

This is a hands-on role for a strategic operator – someone who loves building and testing programs, measuring impact and collaborating cross-functionally with sales, customer success, product and partner teams. This role is critical to Channelscaler’s growth strategy and will directly impact our ability to meet and exceed our FY26 ARR goals.

Responsibilities

In this role, you’ll focus on delivering results that move both the team and company forward:

• Build and run an integrated demand generation engine
  • Design and execute multi-channel campaigns that combine paid, owned and earned tactics to drive awareness and pipeline
  • Lead the account-based marketing motion – from audience selection to orchestration to measurement and optimization
• Optimize the full sales funnel
  
  
  • Partner with Sales and RevOps to optimize the end-to-end funnel, ensuring smooth lead handoff and accurate attribution
    
    
  • Build and optimize automated nurture campaigns that convert, segmenting by persona, stage, need state and engagement
    
    
  • Continuously test, analyze and improve conversion rates across each stage of the funnel
• Collaborate cross-functionally
  
  
  • Work closely with Product Marketing, Customer Marketing and Content to align messaging, and creative to buyer pain points
    
    
  • Partner with Sales to align ABM programs to outbound efforts and feedback loops
    
    
• Measure, analyze and report
  Track performance across channels, report on ROI, CAC, pipeline contribution and conversion rates
  
  

What Success Looks Like

• Achieves or exceeds quarterly qualified pipeline generation goals
  
  
• Delivers 3–5× pipeline-to-spend ROI across all paid and owned channels.
  
  
• Improves MQL SQL conversion rates by 15% within the first two quarters.
  
  
• Launches new ABM and partner marketing programs that contribute at least 20% of total pipeline.
  
  
• Builds a repeatable reporting and attribution model that drives confident GTM decision-making.

Qualifications

Required:

• 5+ years of B2B demand experience, ideally in SaaS or technology environments
  
  
• Proven experience building and scaling ABM programs with measurable pipeline impact
  
  
• Hands-on experience in digital demand channels such as LinkedIn ads, Google ads, content syndication, SEO, retargeting
• Experience with marketing automation and optimizing the lead flow and sales funnel
  
  
• Strong analytical mindset with the ability to interpret campaign and channel data and make optimization decisions
  
  
• A collaborative, curious and proactive team players who loves testing, learning and iterating

Preferred (nice to have):

• Experience in channel, ecosystem, or partner-led GTM environments.
  
  
• Familiarity with marketing attribution models and multi-touch campaign measurement.
  Comfortable operating in a high-growth, remote-first environment.
  

Location & Work Environment

Channelscaler is a remote-first company with team members across the U.S., Ireland, India, and the U.K.

For this role, we prefer candidates based in the U.S. EST time zone.
Minimal travel expected (10%-15% annually).

What We Offer

We thrive in a collaborative, growth-oriented environment that values curiosity and ownership.

• Competitive base salary and performance-based bonus or commission (where applicable)
  
  
• 25 days of paid time off annually
  
  
• 12 dedicated training days per year for professional development
  
  
• Paid parental leave
  
  
• Health insurance (PPO and HSA plan options)
  
  
• 401(k) match
  
  
• Fully remote work environment with flexible hours
  
  
• Annual team offsites and opportunities for in-person collaboration

Equal Opportunity Employer

Channelscaler is an equal opportunity employer. We believe that diverse teams create better outcomes. We celebrate diversity and are committed to creating an inclusive environment for all employees, including those with disabilities. If you require a reasonable accommodation to complete any part of the application or perform the essential functions of the job, please contact [email protected].

This role is critical to Channelscaler’s growth strategy and will directly impact our ability to meet and exceed our FY26 ARR goals.