Content Creator & Partnerships Specialist

Job Description

Job Description

WALDEN LOCAL MEAT CO.

Content Creator & Partnerships Manager

Location: Hybrid (Remote + on-site in Tewksbury, MA and South End, Boston)

Type: Full-Time

Reports to: Chief Marketing Officer

What we do... The Short Version

Walden Local delivers regeneratively raised meat from 30+ independent family farms to ~23,000 member families across the Northeast. We're a 2-person marketing team doing the work of 12. We need someone who can tell stories and make content that stops thumbs and build a creator network that keeps Walden showing up in kitchens, feeds, and conversations we didn't start.

This is not a "schedule posts and track engagement" role. This is: shoot a butcher breaking down a whole hog at 7am, edit it into three platform-native cuts by noon, and DM the food creator in Portland who'd actually use our pork belly in her next reel-all before your afternoon strategy check-in.

If your portfolio looks like a brand guidelines PDF, this isn't the gig. If it looks like a phone full of content that made real people stop scrolling and start cooking, keep reading.

About Walden Local

We partner with over 30 independent family farms across the Hudson Valley, Finger Lakes, Vermont, Massachusetts, and Maine to deliver 100% grass-fed beef, pasture-raised chicken, pork, lamb, and wild-caught seafood directly to members' doors. We've held B Corp status since 2013. We pay farmers roughly 3x commodity rates. Our membership model (not subscription-there's a difference) means the people who eat our food are invested in the farms that raise it.

The brand voice is direct, wry, and allergic to corporate speak. Think: neighbor who happens to know a lot about regenerative agriculture, not a marketing department pretending to be one. We don't say "optimize" or "level up." We don't call members "customers." We prove things with facts and let the food do most of the talking.

What You'll Actually Do

Make Things (60%)

• Shoot and edit short-form video, photography, and social-first creative across Instagram, TikTok, YouTube Shorts, and whatever platform matters next.
• Concept and produce content that captures the reality of regenerative farming, craft butchery, and home cooking-not the aestheticized, filter-heavy version of it.
• Turn farm visits, butcher shop shifts, member stories, and delivery days into content that earns attention without buying it.
• Design digital and print assets as needed: emails, direct mail inserts (we produce a monthly print piece called The Farmer's Walmanac), paid ads, in-store materials.
• Move fast. Our content calendar has structure, but the best stuff comes from reacting to what's actually happening-a farmer pulling a calf, a new cut hitting the shop, a member cooking something we didn't expect.

Build Relationships (25%)

• Identify, vet, and build relationships with food creators, home cooks, chefs, and cultural voices who'd genuinely use and talk about Walden-not because we paid them, but because the product is worth talking about.
• Run a product seeding program: get boxes into the right kitchens, follow up like a human, and let great content happen without a 47-page brief.
• Manage a small but growing roster of creator partnerships-some gifted, some paid, all authentic. If they wouldn't buy it themselves, they shouldn't post about it.
• Monitor and engage in real-time when Walden shows up in conversations, tags, or cultural moments. Speed matters.

Think Strategically (15%)

• Own the social content calendar and posting cadence. Know what's working, what's not, and why-and adjust without being asked.
• Track and report on content performance, creator ROI, and audience growth with enough rigor to inform decisions, not just decorate slide decks.
• Collaborate with the CMO and marketing team on campaign strategy, seasonal pushes, and brand evolution. Bring ideas. Challenge assumptions. The best idea in the room wins regardless of title.
• Stay dangerously current on platform shifts, algorithm changes, creator economy trends, and what the best brands in food (and outside food) are doing.

What You Bring

Non-Negotiables

• 3–6 years creating social content for a brand, agency, or your own audience-with a portfolio that proves you can make things people actually watch, share, and remember.
• You shoot and edit video on your phone and it looks better than most people's studio work. You understand native formats, aspect ratios, pacing, and hooks instinctively.
• You've built or managed creator/influencer relationships-not just run a gifting spreadsheet, but actually cultivated partnerships that produced real content and real results.
• Strong design eye and basic execution skills (Canva, Figma, or Adobe). You don't need to be a graphic designer, but you need to make things that look intentional.
• You write well. Captions, scripts, DMs, briefs-your words sound like a person, not a brand playbook.
• You can work independently, manage your own time, and deliver without someone checking your homework.

Strong Preferences

• You care about food. You cook. You have opinions about where your meat comes from, or you're ready to develop them quickly.
• Experience in DTC, food & bev, agriculture, or mission-driven brands.
• You've worked on a small team where you wore multiple hats and liked it.
• Comfort with AI tools for content ideation, editing workflows, and automation. We use Claude extensively and expect you to as well.
• Based in or willing to travel to the Boston/Tewksbury area regularly. Farm visits, butcher shop content, and team collaboration require physical presence.

Bonus Points

• You have your own following or creative practice that demonstrates taste and consistency.
• Experience with Klaviyo, Shopify, or membership/subscription brands.
• You've built a creator seeding program from scratch, not just inherited one.
• Photography skills beyond iPhone (but iPhone-first is fine-great, actually).

Compensation & Benefits

Base Salary: $70,000–$90,000 depending on experience and portfolio strength.

We're a small company that pays fairly and is honest about what we can and can't offer. Here's what comes with the role:

• Health, dental, and vision insurance.
• Paid time off + company holidays.
• 5 lbs of Walden Local products every week.
• A content budget and creative freedom that most brands three times our size won't give you. You'll own this.
• Direct access to 65+ farms, a working butcher shop, and 24,000 member families as your content universe.
• A team that values sharp thinking over seniority, and good work over long meetings.

How to Apply

Send us:

• Your portfolio or a link to your best work. Social accounts count. A Google Drive folder of your favorite 10 pieces counts. A polished PDF deck is fine too, but we care more about the work than the wrapper.
• A short note (not a cover letter-a note) on: one brand whose social content you think is best-in-class right now, and why. And one thing you'd do in your first 30 days at Walden.
• Your resume, if you have one. We'll look at it last.

Send everything to: [email protected]

No recruiters. No agencies. No AI-generated cover letters (we'll know).

Walden Local is an equal opportunity employer. We value diverse perspectives and believe the best teams are built by people who've lived different lives. If you're not sure you meet every qualification but you're excited about this work, apply anyway.