Digital Experience Strategy Lead

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing—where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.

ServiceNow launches innovation every month. You'll be the strategist who owns how we showcase these launches across our digital ecosystem—establishing what gets featured, how it's presented, and critically, what doesn't make the cut.

You'll determine whether a launch warrants a homepage refresh, updates to existing content, a new media strategy, product visualizations or demos —and what needs to evolve to make room for what's new. You'll transform how we showcase products. You'll build frameworks and playbooks that enable Product Marketing to launch with speed, consistency, and quality.

Responsibilities

• Own horizontal launch strategy—establish how launches appear on the site and decision criteria for prominence
• Guide Product Marketing on what to showcase, how to present it, and where it belongs on the site
• Build reusable playbooks enabling consistent execution without reinventing each launch
• Create frameworks that guide decisions on new content vs. refreshing existing pages, ensuring scalable, maintainable experiences
• Lead strategy for key product visualizations and market-leading AI demos
• Manage homepage strategy—determine what gets featured, what gets replaced, and how messaging evolves with each launch
• Partner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategies
• Make strategic trade-offs based on business impact, buyer needs, and site integrity
• Use analytics, research, and engagement metrics to validate and refine strategies

What You Bring

You're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics. You're curious, dig into problems before jumping to solutions, and rally teams around a vision. You have an eye for great design and hold teams to high standards. You're collaborative but not afraid to push back when it matters. You're motivated by transformation—building new ways of working and launching exceptional experiences that drive results.

Minimum Qualifications

• 6+ years in product management, product strategy, or digital experience strategy at B2B SaaS or enterprise tech companies
• Proven experience defining product strategy—the "what" and "why" that shapes direction
• Experience with product launch announcements, digital broadcast events, or major digital moments
• Strong stakeholder management with ability to influence senior leaders and build alignment
• Data-driven decision maker using analytics, research, and metrics to guide strategy
• Experience partnering with marketing teams on GTM strategy and campaigns

Preferred Qualifications

• UX background or training with strong design sensibility
• Track record managing complex, multi-stakeholder product launches or digital events
• Experience in marketing organizations
• Familiarity with modern product visualization strategies in enterprise tech

For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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