Sales Representative

Monroe Tractor
Westborough, MA

Construction Equipment Sales Representative

Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 70 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven't changed, and neither have we. We're still a family-owned business!

The Sales Representative is a professional sales position in which one is required to sell wholesale equipment utilizing diverse outreach methods to connect with prospective customers within your assigned territory (Worcester County). Successful Sales Representatives will establish long-lasting customer relationships, assist customers with equipment management, and be a resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering large capital equipment.

Pay: $50,000 - $65,000 base annual salary plus uncapped commission. We see our Sales Reps making an average annual income of $150,000 with many Sales Reps exceeding that substantially!

Sales Benefits

  • Base + Commission Pay Structure
  • Competitive Pay Plan
  • Frequent Industry Training

Benefits

  • Monthly vehicle reimbursement of $675 plus mileage
  • Medical, Dental & Vision Insurance
  • 401K Plan + Match
  • Competitive Paid Time Off Policy
  • Short/Long Term Disability
  • Annual Reviews
  • Generous Commission Plan

Qualifications

  • Prior experience with heavy agriculture equipment and/or construction equipment required.
  • Proven sales success in which goals were achieved or exceeded.
  • Problem-solving skills.
  • Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals.
  • Excellent customer service skills; a builder of relationships.
  • Clear and concise communications.
  • A strong sense of urgency, focusing on time & territory management.
  • Strong computer skills with a priority on Microsoft Office programs.

Responsibilities

  • Dedicatedly identify and engage prospective customers and offer assistance or direction to any customer who could benefit from our services.
  • Assist customers by asking questions and listening carefully to their responses.
  • Explain product performance, application, and benefits to prospective customers.
  • Describe all equipment options available for customer purchases.
  • Build strong rapport and life-long relationships with customers.
  • Effectively overcome objections, close sales, and perform all other steps of the sales process in accordance with company standards.
  • Actively use and update the Client Relationship Management System (CRM).

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Posted 2026-03-15

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