Senior product marketing manager

Cepheid
Boston, MA

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Radiometer, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Radiometer, life comes first. Our vision is to improve global healthcare with reliable, fast, and easy patient diagnoses. As a global leader and pioneer in acute care diagnostics for over 70 years, we streamline diagnostic workflows, empowering healthcare professionals to focus on what truly matters—caring for critically ill patients. Here, you’ll find a place to grow and make a real impact with your unique perspective, driving us forward in improving patient care.

Learn about the Danaher Business System which makes everything possible.

The Sr. Product Marketing Manager is responsible for leading commercial marketing efforts for Radiometer’s portfolio of blood gas analyzers and sampling accessories. This role is critical to driving product adoption, generating new leads, and enabling sales teams with tools that accelerate opportunity conversion across North America.

This position reports to the Director, Marketing and is part of the Radiometer North America Marketing Team and will be fully remote .

In this role, you will have the opportunity to:

  • Develop and execute marketing strategies to increase the adoption of instruments and sampling accessories.
  • Design sales tools and messaging frameworks that support positioning and objection handling.
  • Create digital content and nurture campaigns to support leads throughout the sales funnel.


The essential requirements of the job include:

  • Bachelor’s degree in Biology, Chemistry, Engineering, or a related scientific field -- MBA would be a plus
  • 5+ years of experience in the healthcare industry
  • Strong knowledge of clinical workflows in ICU, ED, or laboratory environments
  • Proven experience selling or marketing capital equipment and accessories to hospitals, including knowledge of procurement and sales processes
  • Experience in using digital marketing tools (e.g., HubSpot, Marketo) to generate and nurture leads and executing Account-Based Marketing campaigns across key hospital accounts


Travel, Motor Vehicle Record & Physical/Environment Requirements:

  • Ability to travel up to 40%


It would be a plus if you also possess previous experience in:

  • 5+ years of experience in diagnostics or hospital-based settings


Radiometer, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Radiometer, we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Radiometer can provide.

The annual salary range for this role is $150,000 to $165,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

The U.S. EEO posters are available here.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or [email protected].
Posted 2025-10-06

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