Retail Marketing Manager AMS

Job Description

Are you passionate about bringing innovative and impactful LEGO® experiences to kids and shoppers? If you love the LEGO® brand and are passionate about delivering play and shopping experiences that are innovative, engaging and fun, this could be the role for you!

Core Responsibilities

Our team mandate / key objective is to:

• Increase focus on integrating with the AMS LEGO Group Business Units (US, CA, LATAM)

• Capture local opportunities, devise mechanic for contingency and ensure fast local response

• Execute the LEGO Retail Global Marketing Plan with excellence

• Drive footfall / traffic

Your contributions will include:

• Executing the global marketing plan and calendar, with a focus on activities for children, for LEGO Retail in the Americas (AMS), and serving as an ambassador for initiatives across other LEGO Group Business Units.

• Collaborating with the Retail Experiences & Marketing (REM) team to act as the regional lead and expert in executing key campaigns, ensuring strong local implementation and relevant activations that enhance product awareness and drive traffic to LEGO Retail.

• Supporting the execution of in-store events and play activations that attract families and children to LEGO Stores.

• Assisting in the OESP (Owned, Earned, Shared, Paid) process, serving as a key contact for market integration on children's campaigns, and exploring new opportunities within the LEGO ecosystem.

• Transforming key shopper insights into actionable marketing strategies to deliver more meaningful experiences to shoppers and consumers.

• Identifying and implementing tailored, market-driven marketing programs that are regionally relevant and contribute value to the shopper experience.

Play your part in our team succeeding

This position is part of the LEGO Retail AMS Regional Marketing team within the global Retail Experiences & Marketing (REM) department of the LEGO Retail organization. This role will act as one of our primary team leads for our Kids Audience. Campaign focus areas will be on Boys (secondary), Girls and Preschool.

The role involves collaborating with a team of marketers dedicated to executing impactful marketing campaigns in our region, aimed at driving traffic and conversion for LEGO branded stores and LEGO.com. We strive to deliver the ultimate brand experience for our shoppers, working closely with Operations to ensure robust in-store execution, as well as with the LEGO.com team to optimize eCommerce traffic. Additionally, we collaborate with BU Brand Teams across the LEGO Group to enhance local activities and ensure seamless integration across the business.

Do you have what it takes?

• Extensive retail or trade marketing experience, with strong knowledge of in-store shopper touchpoints, retail operations, and event execution.

• Proven track record developing in-store materials, including agency collaboration.

• Experience delivering earned media campaigns.

• Skilled at turning shopper insights into actionable strategies.

• Strong project and time management skills.

• Excellent attention to detail and communication skills (written and verbal).

• Resilient, energetic, and results-driven with a positive, proactive attitude.

• Strong collaborator, able to engage effectively at all levels.

• Comfortable working independently and within fast-paced, cross-functional teams.

• Ambitious, innovative, and a true team player.

Additional details on this position:

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• No relocation assistance will be provided for this position.

#LI-SW2

#LI-Hybrid

Compensation

The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave –We offer enhanced paid leave options for those important times.

Insurances –All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.