Marketing Development Specialist

Job Description

Job Description

Job description

Atlantic is seeking a full-time Marketing Development Specialist to join our dynamic marketing team. This role is crucial in driving pipeline growth by scheduling qualified meetings for our sales team from a variety of inbound and outbound channels. If you’re passionate about marketing and sales, love talking to new people, and have a knack for connecting with prospects, this could be the perfect opportunity for you.

Key Responsibilities:

• Lead Management: Monitor, manage, and follow up on all inbound leads generated from website traffic, live chat, incoming phone inquiries, social media, vendor relationships, and other channels.
• Meeting Scheduling: Set introductory meetings with sales executives by effectively engaging and qualifying leads.
• Tool Utilization: Utilize various tools daily, including telephone, email, social media, ZoomInfo, CRM, Marketing Automation, Outreach.io, Drift, and more.
• Market Education: Learn and understand our growth enablement positioning and portfolio to educate prospective buyers on the value we can bring to their business.
• Program Development: Contribute to the continuous development and success of our marketing program by providing insights and feedback.

About You:

• You have a growth mindset and are enthusiastic about engaging with new people.
• You’re an active listener who can uncover the needs and challenges of prospects.
• You have excellent research skills, often uncovering crucial details that others might miss.
• You’re able to manage multiple tasks simultaneously, without letting anything fall through the cracks.
• You’re passionate about leveraging new technologies to solve business challenges.
• You’re eager to expand your knowledge in sales and marketing and are driven to make an impact.

Requirements:

• BS/BA degree or equivalent experience.
• Some experience in sales or marketing is preferred.
• Demonstrated experience interacting with prospects or customers is a plus.
• Excellent communication skills in English, both written and oral.
• Experience with marketing automation, accounting solutions, business solutions, ERP, or CRM in a sales capacity is a plus.

Why Join Us?

This role offers a unique opportunity for a recent college graduate or early-career professional to dive into the sales and marketing world. At Atlantic, you’ll have the chance to make a big impact, work with a team that values collaboration and innovation, and contribute to the growth of a company that’s passionate about helping businesses succeed.

Compensation: Salary + performance bonus

On Target Earnings (Annually): $50-60k