Brand Strategy & Content Lead

About Sonio

Each year, 140M children are born. Birth defects affect 1 in 33 births in developed countries, and in 50% of cases, they are not detected during prenatal examinations. Prenatal medicine is particularly complex, and the scans impose heavy responsibilities on healthcare professionals. They can also be a source of stress for future parents.

Resulting from 5 years of collaboration between world-renowned experts from Necker Hospital and Ecole Polytechnique, Sonio uses artificial intelligence to improve prenatal screening and diagnosis. Based on patented algorithms and a proprietary expert database, Sonio aims to become the reference tool to help practitioners improve screening, reduce diagnostic errors, and optimize pregnant women’s medical path.

Sonio's mission is to improve women's and children's health by promoting access and quality of care through technological innovation, medical expertise, and collective intelligence.

About the role

You’ll join at a key stage of our growth where we have proved Product Market Fit, started to work with flagship customers and are ready to scale our revenues in 2026. This is a role blending strategic thinking & execution, reporting directly to the CEO. The main responsibilities are:

• Build Sonio’s brand story in collaboration with the CEO and other leaders

• Own Sonio’s brand positioning and Sonio’s visibility in the US

• Build our content strategy, defining key topics & channels & produce key pieces of content yourself

• Own events end-to-end: map and prioritise events with Leadership & Sales, build narratives & assets, manage logistics, ensure follow-up

• Establish strategic partnerships: joint studies & publications, co-marketing

• Manage awareness channels: social presence, blog agenda, webinars, podcasts

About the profile

Sonio is a mission-driven company so interest in our mission is critical. Other requirements are:

• Strong understanding of B2B SaaS marketing with at lest 4-5 years of experience

• You are Pragmatic & organised, able to go from strategic thinking to operational execution

• You can turn clinical & technical outputs/claims into relevant case studies, organise, coordinate and leverage customer testimonials, and create, when necessary, solid slide decks/one-pagers

• You are comfortable approaching, nurturing, and activating clinicians/societies/other strategic partners with the help of the Revenue Leadership team

• You operate independently with minimal supervision, push work forward without waiting for instructions and comfortable reporting directly to the CEO (rapid, results-first and solution-oriented updates & communications)

• Strong planning discipline, runs projects with checklists, milestones, cross-team coordination and reliable follow-through

• Nice to have: US healthcare market knowledge

Localisation: Boston

Salary: $125k - $135k + 10% bonus

Sonio’s Benefits

Health Insurance (Medical plan, vision, dental) - up to 30,000$ per year + FSA & HSA

401(k) - up 4% of your salary matched

Life Insurance - covering 2 times your salary, up to $200k

An attractive Parental Policy for primary and secondary caregivers

20 PTO + 1 week offered between Christmas and New Year

Offices in Boston (HQ) & New York (incl. free breakfast, drinks & gym)

Flexible hours & remote policies

Commuter Benefits

One offsite per year in France & regular team building with US team

Ongoing trainings and continuous opportunities for professional growth and development, specifically unlimited access to coaching

We move fast and aspire to be transparent over the process - our objective is that the process from the first chat to an offer is no longer than a month. We also aspire to give an answer to every application in a week - if you have not heard from us, please follow up at [email protected].

Compensation Range: $125K - $135K