Senior marketing manager

Job Description

Summary of the Role:
The Senior Marketing Manager, crucial to Wentworth's marketing efforts, will focus on enhancing marketing strategies specifically tailored to the higher education/university sector. This role is central to optimizing outreach and engagement with diverse academic audiences, requiring a deep understanding of student enrollment dynamics, academic communications, and collaboration with university departments. The ideal candidate will bring robust marketing expertise, with a special emphasis on CRM proficiency (HubSpot and Slate experience preferred), campaign performance optimization, content generation, and channel management to significantly elevate Wentworth's various marketing initiatives and contribute to the university’s enrollment goals. The Marketing Specialist will be responsible for multiple projects and campaigns while working with minimal supervision.

Key Responsibilities:
1. Develop and execute multi-channel marketing strategies for the student recruitment funnel. Create and distribute marketing collateral and content for digital ads, social media, email newsletters, and website.

2. Optimize nurture campaigns and CRM-driven communications.

3. Create, manage, and optimize campaigns in ad networks to generate leads and drive traffic, and measure the impact of those campaigns.

4. Oversee SEO and SEM strategies to optimize the university’s digital presence. Utilize SEO tools such as SERanking or SEMRush to conduct keyword research and monitor performance.

5. Contribute to social media platforms, including content calendars, to increase brand engagement and awareness.

6. Conduct market research to stay up-to-date with industry trends and identify new opportunities.

7. Track performance using analytics tools to measure campaign effectiveness. Track, analyze, and report on the effectiveness of marketing campaigns in the academic context.

8. Oversee operational details, such as ticketing systems in the CRM and provide copywriting and design and other areas as needed.

Required Qualifications:

Qualifications:
Education:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience:

• Substantial experience in marketing, with approximately 5 years of relevant experience preferably in a university or academic setting.

• Proficiency in CRM management (Hubspot, Slate) tailored for educational marketing.

• Understanding of MarTech stack and how to use system to communicate.

• Strong SEO and SEM skills

• Strong analytical skills for measuring marketing impact in an admissions environment.

• Exceptional verbal and written communication skills, both for internal collaboration and student engagement. Ability to think creatively and develop engaging content.

• Strong project management skills with ability to manage project timelines and budgets. Versatility in managing diverse projects with an eye for educational trends.

• Creative problem-solving abilities with a focus on omni-channel marketing strategies.

• Skilled in fostering a cooperative and supportive working environment

Preferred Qualifications:

• Proficiency advanced functions in the following tools: Hubspot, Google Tag Manager, Zapier, and Slate.

Work Environment:

• This is a hybrid position with at least two days per week in the office.

Supervisory Responsibilities:

• This position will work with vendors and manage those relationships.

The job grade for this position is Grade 9.

The expected wage range for this position is between $90,000 and $113,000 which reflects what we reasonably expect to pay for this role.

Inclusive Excellence at Wentworth

Inclusive Excellence is one of the four pillars of the

Strategic Plan

. Actively and intentionally cultivating a diverse and culturally competent institution where each member has the opportunity and support to reach their full potential and make contributions to our campus community and beyond is Inclusive Excellence at Wentworth.

To find out more about the Wentworth’s commitment to Inclusive Excellence, please visit the website .

All applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations, contact the Executive Director of Equity and Compliance, Catlin Wells, at

[email protected]

.

Compensation and Benefits

Wentworth Institute of Technology is committed to fair, transparent, and legally compliant compensation practices. We believe that clarity about pay structures and ranges supports equity, fosters trust, and ensures a positive workplace for all employees.

Please visit here to see the comprehensive benefits package offered to support the best experience for our employees.

E-Verify for Employment Eligibility Verification (Form I-9)

Wentworth participates in E-Verify. E-Verify is an internet-based system that compares information from your Form I-9 to records available to the U.S. Department of Homeland Security (DHS) and Social Security Administration (SSA) to confirm that you are authorized to work in the United States.