Search Engine Marketing Associate

: About

Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macy's, Inc. The face of retail is changing, and change requires innovation.

Macy's Digital business is in the top 10 largest in the U.S. (#1 largest in NYC) and has driven 10 consecutive years of double-digit growth. We're building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love.

Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macy's Digital to grow your career and help shape the future of an iconic brand.

Job Overview As an Associate you will be responsible for managing and analyzing SEM campaigns. In this role, you'll be responsible for the creation, management, and optimization of SEM campaigns. As an associate, you'll be responsible for analyzing campaign performance data, identifying trends, and providing actionable insights to improve performance and ROAS. You'll be responsible for creating reports, dashboards, and visualizations to communicate performance to internal stakeholders and senior leadership and make data-driven recommendations. Essential Functions

• Manage large scale ad budgets and optimizations to ensure target goals are met
• Triage performance issues with clear and concise recommendations for improvement. Work with team to develop improvement plans as performance dictates
• Availability during Peak holiday season to ensure campaign performance
• Work with bid platforms and complex account structure, including feeds. Manage large scale account and drive performance.
• Report on campaign performance to senior management and provide insights and recommendations for future campaigns
• Develop and maintain relationships with platform partners to ensure access to new features and opportunities
• Provide leadership and mentorship to specialist team members
• Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers
• Ensure all work product deliverables are QA-ed and client ready for internal stakeholders
• Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers. Understand SKU/product priority and ways to drive performance
• Attend weekly leadership meetings with site-merchants and leadership to present findings and recommendations for optimal performance

Competencies

• We encourage candidates with either a bachelor's degree or equivalent work experience in a related field to apply.
• In-depth understanding of retail industry, audience segmentation to develop effective SEM strategies.
• Expertise and hands on experience with bid platforms such as Skai, and other to drive traffic and sales.
• Proven experience in budget management, bidding strategies, audience segmentation to maximize ROAS, sales, while achieving business goals.
• Proven ability to analyze campaign performance using analytic tools such as Adobe / Google Analytics and present data-driven recommendation to internal stakeholders and cross-functional teams.
• Demonstrated experience with complex omni-channel campaigns and strategies to drive successful performance outcomes.
• Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
• Experience in testing and experimenting with different ad formats or hypotheses to optimize campaign performance.
• Excellent communication skills to build strong relationships with stakeholders, and to provide regular updates on performance.
• Ability to stay up-to-date with latest SEM trends, changes in algorithms, and best practices.
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
• Ability to think creatively, strategically, and technically.
• Ability to work a flexible schedule based on department and Company needs.

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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.