Creative Marketing Manager

Job Description

Are you ready to make a significant impact on the LEGO Group's creative landscape? As the Creative Marketing Manager, you'll be at the forefront of the Digital Consumer Engagement (DCE) team's innovative efforts, blending hands-on development with strategic project management. Your role will elevate storytelling and creative excellence across global and local marketing initiatives, ensuring campaigns are cohesive, impactful, and aligned with our marketing goals.

Core responsibilities

The Creative Marketing Manager at the LEGO Group plays a pivotal role in the Digital Consumer Engagement (DCE) team's creative output, expertly balancing hands-on development with project management and execution. This role enhances storytelling and creative excellence across both global and local marketing initiatives driven by DCE.

Leading the end-to-end creative and design development, the manager ensures campaigns are cohesive, impactful, and aligned with marketing goals. By overseeing the creative process within DCE M&O, they drive efficiencies in cross-team creative delivery, explore new creative opportunities, and set a high standard for exceptional creative work. As a manager, they will guide strategic creative direction, influence stakeholders and processes, and champion bold ideas.

• Support Global Campaign Priorities and key marketing programs with creative work to deliver high quality global and local campaign activations to maximize owned channel and ecosystem impact. This could include events, membership activations, competitions, campaign landing pages and more.

• Lead ideation and asset creation to support key kid’s moments in DCE led
  global and local campaigns for 2026 and beyond

• Own creative execution end-to-end, from ideation and scripting through to
  final asset production, delivery and execution across priority campaigns.

• Collaborate with cross functional stakeholders across Digital Consumer
  Engagement, the LEGO Creative Agency and external agencies to shape
  assets and campaigns

• Manage the operational side of creative delivery by developing a creative
  pipeline to prioritize and deliver creative projects to ensure efficiency,
  commercial prioritization and on-time delivery

• Deliver simple & clear storytelling through strong creative which cuts through,
  in both digital & physical environments, raising the bar on creative with our
  marketing team

• Create visually compelling presentations and communication materials to
  enhance marketing storytelling, boost stakeholder engagement, and
  strengthen focus on owned channels

• Create design and creative guidelines for our partners, external agencies and
  recognized fans to ensure the LEGO brand and owned/earned channels are
  accurately represented and brand guidelines upheld

• Balance multiple projects and deadlines simultaneously, maintaining high
  output and quality during campaign drive periods

• Bring a proactive, problem-solving mindset to creative challenges, offering
  clear rational and collaborative ways forward

• Communicate ideas confidently and clearly, adapting messaging to various
  stakeholders and levels across the organization

Play your part in our team succeeding

The Digital Consumer Engagement team plays a vital role in crafting, expanding, and fostering engagement across our owned channels for kids, adults, and families. These experiences are integral to the broader Digital Ecosystem, seamlessly connecting all digital LEGO interactions. By enhancing consumer engagement, we aim to boost consumer lifetime value.

This position is part of the Campaign Marketing team, which specializes in executing campaigns, growing owned channels, and integrating marketing efforts within various markets. Our mission is to develop local, relevant, and impactful content that supports global campaigns and addresses local priorities.

Do you have what it takes?

• Demonstrated experience in a creative role, preferably in advertising, marketing or a related field, with a strong portfolio demonstrating concept development and campaign execution

• Proven track record of leading and managing projects operationally end to end, from
  brief and ideation through production and delivery

• Proficiency with key creative tools and workflow tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign) FIGMA and project
  management tools (Monday.com/Trello)

• The ability to adapt and prioritize work across multiple projects and audiences
  delivering high quality work within timelines

• Strong collaborative skills, with the ability to work effectively with cross-functional teams, establishing focus on creative excellence within the team

• Experience across omni-channel marketing to develop campaigns and related assets in both digital and physical environments

• A genuine passion for creativity, storytelling and play, aligned with the LEGO Brand’s
  mission and tone

Additional details on this position

• This is a Manager level role based in Boston, MA or Billund, DK.

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• There will be no relocation assistance for this role.

#LI-LA1

Compensation

The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave –We offer enhanced paid leave options for those important times.

Insurances –All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.