Cannabis Marketing Manager

Job Description

Job Description

Head of Marketing (Cannabis Retail – MA & NY)
Location: Massachusetts & New York (Hybrid / Travel Required) Company: Reverie 73 Industry: Licensed Cannabis Retail

About Reverie 73

Reverie 73 is a licensed cannabis retailer committed to delivering high-quality products and exceptional customer experiences. Operating in both Massachusetts and New York, we are growing our footprint in highly regulated markets and are seeking a strategic, compliance-driven Marketing Manager to lead brand growth across multiple locations.

Position Summary

The Marketing Manager will lead the development and execution of compliant, data-driven marketing strategies across Reverie 73's Massachusetts and New York retail operations. This role requires deep knowledge of regulated marketing environments and the ability to balance creativity with strict compliance standards.
You will be responsible for driving customer acquisition, engagement, and retention while ensuring all initiatives meet Massachusetts Cannabis Control Commission (CCC) and New York Office of Cannabis Management (OCM) regulations.

Key Responsibilities

Regulatory Compliance
• Ensure all marketing aligns with MA CCC (935 CMR 500) and NY OCM (Part 128) regulations
• Maintain compliant advertising practices including age-gating (21+), disclaimers, and content restrictions
• Partner with internal teams to review and approve all campaigns

Marketing Strategy & Execution
• Develop and execute multi-channel marketing strategies across retail and digital platforms
• Lead product launch campaigns, seasonal promotions, and store-level marketing initiatives
• Align marketing efforts with inventory strategy, vendor partnerships, and revenue goals

Digital & CRM Marketing
• Partner on website content, SEO, and local search visibility
• Oversee cannabis marketplace platforms (Leafly, Dutchie)
• Execute compliant email and SMS campaigns using CRM tool Alpine IQ
• Track KPIs and campaign performance, optimizing for ROI and customer engagement

Retail Merchandising & Promotions
• Develop compliant in-store displays, signage, and promotional materials
• Support, plan and execute compliant promotions and loyalty programs
• Partner with store teams to ensure consistent brand execution

Brand & Community Engagement
• Manage social media presence within platform and regulatory constraints
• Support community outreach and partnerships in MA and NY markets
• Promote cannabis education and brand awareness for all store staff members

New York Pre-Opening & Launch Responsibilities
• Support a new store opening in New York, aligning marketing readiness with OCM approvals
• Develop compliant pre-launch and grand opening strategies
• Partner to build digital presence (website, SEO, dispensary listings) ahead of launch
• Implement CRM systems and customer acquisition strategies for new markets
• Coordinate merchandising, vendor activations, and community engagement initiatives
• Track launch performance and optimize post-opening marketing strategies

Qualifications

Experience
• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of marketing experience (retail or regulated industry preferred)
• Experience in cannabis or multi-state regulated environments strongly preferred

Skills
• Strong knowledge of MA and/or NY cannabis marketing regulations
• Expertise in digital marketing, CRM, and campaign analytics
• Ability to manage multiple markets and cross-functional teams
• Highly organized, detail-oriented, and results-driven
• Creative thinker with strong brand and merchandising instincts

Compensation & Benefits

Additional Benefits Include:
• Health, dental, and vision insurance
• Paid time off and holidays
• 401K
• Employee discounts

Why Join Reverie 73?
• Be part of a high-growth, multi-state cannabis brand
• Work at the forefront of a dynamic, evolving industry
• Play a key role in building compliant, innovative marketing strategies
• Collaborate with a passionate and mission-driven team

Reverie 73 is an equal opportunity employer. We strive to be a welcoming place for everyone, and we do our best to make sure everyone feels supported and connected at work!

Reverie 73 is an equal opportunity employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

Reverie 73 is a strong proponent of social equity in the regulated marijuana industry. We offer job accessibility and career development for those from communities that have been disproportionately impacted by marijuana prohibition and enforcement.