Senior Sales Manager - Channel & Direct Sales

We’re looking for a Senior Sales Manager to lead a high-performing team of Channel Account Managers. You’ll play a critical role in driving Cynet’s sales strategy across U.S. territories by coaching and inspiring your team to exceed revenue targets, while building a culture grounded in curiosity, transparency, and accountability.

This is a strategic leadership role that combines direct sales execution with deep channel engagement. You’ll be responsible for both scaling our presence through existing VAR and MSP partners and actively pursuing new customer opportunities in the SMB market. If you're a people-first leader who thrives in a high-growth, fast-paced environment — and loves to build, coach, and grow revenue — this could be a great fit.

Revenue Growth & Sales Execution

• Own and exceed revenue targets within assigned territories by leading a team responsible for a mix of direct and partner-driven sales opportunities.
• Drive full sales cycle execution — from pipeline generation to deal closure — across both end users and MSP accounts.
• Ensure strong retention and expansion of existing MSP and customer relationships by reinforcing value, deepening engagement, and proactively addressing risk.

Team Leadership & Development

• Lead, manage, and scale a top-performing inside sales team across U.S. territories.
• Hire, onboard, and develop team members to consistently meet and exceed monthly and quarterly sales targets.
• Conduct regular 1:1s, performance reviews, and provide clear, actionable feedback to support career development.
• Foster a team culture rooted in excellence, empathy, and accountability.

Sales Process Optimization

• Define and track KPIs across the sales funnel to drive consistent results, uncover growth opportunities, and mitigate risk
• Leverage CRM and BI tools to analyze performance data, improve forecast accuracy, and inform decision-making.
• Collaborate with Marketing, Sales Enablement, and Operations to accelerate deal velocity and streamline processes.
• Coach the team on pipeline management, deal strategy, and value-based selling techniques.

Channel Partner Development

• Onboard, enable, and activate new partners while deepening engagement with existing ones.
• Drive partner enablement initiatives including training, certification, co-selling strategies, and business planning.
• Ensure partners meet performance standards as outlined in the Cynet Channel Partner Program.
• Serve as a trusted advisor to key partners, supporting their success and driving long-term alignment.

Customer & Market Engagement

• Evaluate customer needs and position Cynet’s cybersecurity platform to deliver measurable business value.
• Prepare and present compelling financial and technical proposals to new and existing clients.
• Represent Cynet at key industry events, conferences, and customer engagements to strengthen brand presence

REQUIREMENTS

• 5+ years of experience in sales leadership, preferably in cybersecurity, SaaS, or channel-focused roles.
• Proven success owning and exceeding revenue targets through both direct and indirect sales models.
• Experience building and scaling inside sales or channel sales teams in a high-growth environment.
• Strong understanding of MSP and VAR ecosystems.
• Exceptional leadership, communication, and coaching skills.