Social Media Manager

Job Description

Job Description

Robert Half is seeking a Social Media Manager to join a dynamic digital marketing team on a contract basis to provide maternity leave coverage. In this role, you'll be the primary point of contact for monitoring and responding to inbound social media activity and overseeing the social media content calendar. You’ll also support integrated marketing campaigns across digital channels through brief development, project management, and performance reporting. This is a great opportunity for someone with hands-on experience in digital marketing, particularly within social media, and a strong ability to manage cross-functional communication and fast-paced workflows.

Key Responsibilities

• Monitor and respond to inbound messages and social conversations using Sprout Social, including occasional off-hours coverage for urgent needs
• Manage and update the social media calendar, ensuring alignment with marketing campaigns and organizational goals
• Assist channel leads (social, web, email, SMS, etc.) in developing timelines and executing marketing plans
• Support cross-channel campaign execution and contribute to integrated briefs
• Conduct regular audits and updates to digital platforms to maintain optimal user experience
• Build and maintain dashboards and reports to assess campaign performance and provide insights for future initiatives
• Stay informed on industry trends and competitors, leveraging social listening and digital insights to inform strategy

• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of relevant experience in marketing or digital communications
• Experience using Sprout Social
• Proven project management skills and a keen eye for detail
• Strong written and verbal communication skills
• Understanding of branding, marketing strategy, and campaign execution
• Experience using analytics tools and applying insights to optimize marketing efforts
• Familiarity with paid/organic social, SEO, email marketing, and other digital tactics
• Experience with Workfront is a plus